The Specialist, Web & Marketing (USPI) for the Tenet Strategic Marketing Group (TSMG) will be assisting in efficiently maintaining an essential element of the patient experience: a mobile-first website and related online resources for USPI. As part of a collaborative and fast-paced web team, this position will provide front-end development and content updates for Tenetâ��s ambulatory surgery centers and surgical hospitals. In addition, this position will support all marketing needs for the USPI organization.
Essential Duties and Responsibilities
Provide excellent support for Tenet healthcare marketersâ�� and communications teamsâ�� requests to apply new or updated content to websites.
Support integration of third-party tools into web properties
Proactively work with the team to ensure all web properties maintain the highest standards of quality, ethics, and legal compliance (including HIPAA and American Disabilities Act)
Confirm, recommend, and execute SEO best practices are applied to every content update, from content to coding
Support integrations between technical platforms, to ensure high quality and efficiency
Provide content editing and graphic design support to efficiently improve deliverables
Recommend solutions for creating a convenient and enjoyable mobile-first user experience
Administration & Marketing
Assist with various marketing activities and project management
Partner with local USPI facilities to support all marketing material needs and requests. Work collaboratively with marketing cross functional teams to complete all marketing requests.
Compile USPI competitive marketing assets, including web content, and make recommendations to more effectively drive marketing messaging and tactics.
Monitor results of marketing assets and channels to identify best practices and share out as needed across field marketing teams.
Bachelorâ��s Degree preferred (ideally in Web Development or Digital Marketing)
1-3 years related experience
Basic understanding of Adobe creative tools like Photoshop or InDesign
Prefer Experience with Google Analytics and Google Tag Manager
Prefer experience managing digital marketing campaigns and related landing pages
Prefer experience creating efficient solutions for managing multiple consumer websites
Knowledge, Skills, Abilities
Extreme attention to detail and focus on zero-defect execution
Understanding of best practices in front-end development for UX, SEO and web analytics
Strong interest in exploring and applying modern day media platforms and the tools used to engage consumers
Passion for creating processes and website systems better, faster, more efficient
Demonstrated ability to work collaboratively with colleagues across all areas and levels of the company
Detail oriented - Strong attention to detail and desire for excellence in quality
Efficient â�� Passion for moving faster, producing more, and identifying solutions for major improvements; loves to identify bottlenecks and fix them through collaboration
Self-motivated- Outcomes-focused individual who holds herself/himself to a high performance standard, but maintains a sense of proportion and humor
Authentic- Has deep integrity and holds personal and professional values consistent with Tenetâ��s mission, vision and values
Employment practices will not be influenced or affected by an applicantâ��s or employeeâ��s race, color, religion, sex (including pregnancy), national origin, age, disability, genetic information, sexual orientation, gender identity or expression, veteran status or any other legally protected status. Tenet will make reasonable accommodations for qualified individuals with disabilities unless doing so would result in an undue hardship.
Tenet Healthcare Corporation (NYSE: THC) is a diversified healthcare services company headquartered in Dallas with 112,000 employees. Through an expansive care network that includes United Surgical Partners International, we operate 65 hospitals and approximately 510 other healthcare facilities, including surgical hospitals, ambulatory surgery centers, urgent care and imaging centers and other care sites and clinics. We also operate Conifer Health Solutions, which provides revenue cycle management and value-based care services to hospitals, health systems, physician practices, employers and other clients. Across the Tenet enterprise, we are united by our mission to deliver quality, compassionate care in the communities we serve.