The marketing and communications lead promotes ASBO International’s brand and image by managing and directing the activities and goals of the marketing and communications team. Responsible for helping the association reach its membership goals and organizational objectives, the successful candidate will work collaboratively with all staff to create cohesive content and integrated marketing strategies
The marketing and communications lead manages and guides all ASBO International marketing, advertising, and promotional activities for optimal effectiveness.
Responsibilities include but are not limited to:
Leads the marketing & communications department to ensure all marketing & communication deliverables are met for the association.
Collaborates with all departments and program leads to ensure growth for all ASBO initiatives.
Works closely with the Chief Business and Leadership Officer and corporate team to ensure deliverables (content, advertising, reports, social media, etc.) are met for the corporate alliance partnership program.
Supports all aspects of ASBO International brand management; upholds ASBO International’s established style across all marketing and communications collateral and promotional materials.
Manages and implements short- and long-term marketing strategies, working closely with all departments to increase ASBO International membership awareness and participation in ASBO International programs and services.
Manages and approves the creation, design, and production of all marketing collateral and promotional materials, including electronic marketing, publications, enewsletters, brochures, print advertisements, direct mail, website, videos, social media, and other delivery channels.
Develops and tracks metrics for all marketing programs, working closely with the marketing and communications manager and digital marketing coordinator to review analytics across various marketing channels and adapts marketing strategy as needed to increase effectiveness and achieve revenue goals.
Manages ASBO International’s online presence via website (asbointl.org) consistently reviews content to ensure relevancy; approves all changes before pages are published; works with digital marketing coordinator to ensure SSO, SEO, and other web functions are performing properly.
Manages paid advertising relationship with advertising agency; manages relationships with external vendors including book publishers, website management and hosting.
Plans and administers marketing & communications budget.
Other duties as assigned.
Required Knowledge & Skills
Demonstrated skills, knowledge, and experience in the creation and execution of marketing and communications campaigns and activities.
Superior written and oral communication skills with the ability to convey information in an easy to understand, compelling, and engaging manner.
Excellent project and time management skills with the ability to multitask and work in a deadline-oriented environment.
Outstanding interpersonal communication skills with the ability to work as part of team and collaborate.
Strong proficiency in MS Office Suite, including Word, Excel, PowerPoint, and Outlook and Adobe PDF editing tools.
Experience working with Trello project management system (preferred).
Experience working with iMIS RISE website content management system (preferred).
Experience working with Informz or other email marketing provider (preferred).
A minimum of 5 years’ experience in marketing and communication.
Please send your resume to [email protected] with Marketing & Communications Lead in the subject line, a cover letter, and your salary requirements. Thank you.
Founded in 1910, the Association of School Business Officials International (ASBO) is an educational association that supports school business professionals. ASBO International is committed to providing programs, services, and a global network that promote the highest standards of school business management, professional growth, and the effective use of educational resources. For more information, visit asbointl.org. ASBO employees work mostly remote and receive an excellent benefits package.