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Manager, Digital Marketing
POSITION OVERVIEW & DESCRIPTION The Manager, Digital Marketing, functions as an essential team member who carries out the department‘s responsibility for planning, developing, implementing, and managing NACAC’s overall digital marketing strategy. Responsible for employing effective digital marketing strategies for NACAC events, education, and training programs, and more Leads activities such as email marketing, paid search, display and social advertising, among other channels. Builds processes within Pardot, NACAC’s marketing automation system, including but not limited to:  Email marketing  Email preference center and unsubscribe pages  Develop landing pages and forms in Pardot with personalization and dy


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The mission of the American Marketing Association New York is to inspire, support and celebrate brilliance in marketing. Founded in 1931, the AMA New York is the principal community for marketing professionals across all industries and disciplines in the New York area. Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community. AMA New York is the creator of the Effies, the Greenbook and the new Marketing Hall of Fame, which honors outstanding marketers nationwide.

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