Indiana University Purdue University Indianapolis (IUPUI)
Location: Bloomington, Indiana,
Internal Number: 304352
KELLEY SCHOOL OF BUSINESS (BL-BUS-IUBLA)
The Kelley School of Business at Indiana University is a comprehensive provider of top-tier business education with a full portfolio of undergraduate, graduate, doctoral, and executive programs on campuses in Bloomington and Indianapolis, and online worldwide. The Kelley School has been creating career momentum for more than 100 years, going from 70 students in 1920 to an enrollment of more than 14,000 students today. Our innovative curriculum is built on personal development, teamwork, and experiential learning with an emphasis on global and social responsibility. Our success is reflected globally in our reputation among academic peers, our career placement statistics, and the accomplishments of more than 123,000 living alumni around the globe.
The Director of Marketing performs a vital role in the Office of Marketing and Communications (OMC) at the Kelley School of Business by directing the planning and execution of marketing efforts in support of academic programs at both Kelley Bloomington and Kelley IUPUI.
Department Specific Responsibilities
Spends time as needed on both campuses. Leads a team of individuals located in Bloomington and Indianapolis, who create and carry out marketing plans and related activities for various programs.
At various times this work includes hiring, training, evaluating, coaching, assigning work, and setting goals and objectives.
Develops and evaluates strategies to advance brand awareness and enrollment based on data and insights.
Ensures campaigns and initiatives are integrated, cohesive, compelling, effective, consistent across platforms, and deliver a strong ROI.
Collaborates closely with peer OMC leaders, Kelley deans, program leaders, and other key stakeholders in Bloomington and Indianapolis, and reports directly to the Executive Director of Marketing and Communications.
Ensures compliance with Kelley and Indiana University brand standards.
Serves as the subject matter expert for the marketing of academic programs at Kelley.
Refines and optimizes standards and processes to ensure productivity, quality, transparency, and stakeholder satisfaction across all aspects of marketing for programs at Kelley.
Plans, tracks, and provides updates on the budget.
Monitors industry trends and best practices, makes process, operational, and strategic recommendations, and assists in implementing procedural changes.
Manages relationships with campus partners and outside vendors.
Performs other related duties as needed.
Directs operations for the marketing and communications function by providing oversight and direction within a department, large multi-faceted department, or multiple departments.
Hires, trains, evaluates, coaches, assigns work, sets goals and objectives, determines staffing needs, and directs the work of a team of Marketing Generalists and/or Marketing Assistants.
Manages relationships with various internal and external stakeholders; determines marketing needs, projects, and programs to align with objectives and goals and supervises processes such as the development of marketing timelines related to such initiatives.
Independently develops, evaluates, and executes basic and highly complex strategic marketing plans for a department, functional area within a department, or large, multi-faceted department to advance goals and objectives, including data collection and market research, target market definition, development of project timelines, sourcing of promotional materials, and marketing content creation.
Responds to escalated and complex inquiries and requests from direct reports and stakeholders; acts as a resource and explains policies, procedures, and programs.
Assists in budget planning and administration for marketing initiatives, including expenditures, revenue projections, and project and program costs.
Regularly researches relevant subject matter to increase knowledge in area(s) of specialty; monitors industry trends and best practices, makes process and operational and strategic recommendations to manager, and assists in implementing procedural changes.
May provide guidance to lower-level Marketing Leaders.
Bachelor's degree in communications, marketing, English, public relations, or related field
4 years in relevant field
1 year of management experience in relevant field
Experience working in close collaboration with creative and content teams
Combinations of related education and experience may be considered
Proficient communication skills
Maintains a high degree of professionalism
Demonstrates time management and priority setting skills
Demonstrates a high commitment to quality
Excellent organizational skills
Excellent collaboration and team building skills
Effectively coaches and delivers constructive feedback
Instills commitment to organizational goals
Demonstrates excellent judgment and decision making skills
Effective conflict management skills
Builds and manages effective teams
Excellent organizational skills.
Good judgement for identifying and prioritizing marketing opportunities
Working Conditions / Demands
This role requires the ability to effectively communicate and to operate a computer and other standard office productivity equipment. The position involves sedentary work as well as periods of time moving around an office environment and the campus. The person in this role must be able to perform the essential functions with or without an accommodation.
Bloomington, Indiana and Indianapolis, Indiana
For full-time staff employees, Indiana University offers a wide array of benefits including:
Multiple plan options for medical insurance
Health Savings Account with generous IU contribution
Life insurance, LTD, and AD&D options
Base retirement plan contribution from IU, subject to vesting
Due to the COVID-19 pandemic, there may be differences in the working conditions as advertised in our standard job postings (e.g., the ability to travel from one campus to another, etc.). If you are invited for an interview, please discuss your questions or concerns regarding the working conditions at that time.
This posting is scheduled to close at 11:59 pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the University, but will remain open for a minimum of 5 business days. To guarantee full consideration, please submit your application within 5 business days of the Posted Date.
If you wish to include a cover letter, you may include it with your resume when uploading attachments.
New employees will be provided with information regarding Indiana University's COVID-19 vaccine policy, which includes the opportunity to request an exemption. To learn more, view our COVID-19 vaccine information page.
Equal Employment Opportunity
Indiana University is an equal employment and affirmative action employer and a provider of ADA services. All qualified applicants will receive consideration for employment based on individual qualifications. Indiana University prohibits discrimination based on age, ethnicity, color, race, religion, sex, sexual orientation, gender identity or expression, genetic information, marital status, national origin, disability status or protected veteran status. Indiana University does not discriminate on the basis of sex in its educational programs and activities, including employment and admission, as required by Title IX. Questions or complaints regarding Title IX may be referred to the U.S. Department of Education Office for Civil Rights or the university Title IX Coordinator.See Indiana University's Notice of Non-Discrimination here which includes contact information.
Campus Safety and Security
The Annual Security and Fire Safety Report, containing policy statements, crime and fire statistics for all Indiana University campuses, is available online. You may also request a physical copy by emailing IU Public Safety at [email protected] or by visiting IUPD.
About Indiana University Purdue University Indianapolis (IUPUI)
IUPUI, a partnership between Indiana and Purdue universities, is Indiana’s urban research and academic health sciences campus.IUPUI’s mission is to advance the state of Indiana and the intellectual growth of its citizens to the highest levels nationally and internationally through research and creative activity, teaching and learning, and civic engagement.By offering a distinctive range of bachelor’s, master’s, professional, and Ph.D. degrees, IUPUI promotes the educational, cultural, and economic development of central Indiana and beyond through innovative collaborations, external partnerships, and a strong commitment to diversity.