Position includes 100% employer paid health and dental benefits. Generous holiday and PTO benefits. This position allows for a hybrid work schedule with a mix of in offices and remote work.
This position allows for hybrid work schedule with a mix of in office and remote work.
4 Year Degree
The North Carolina Academy of Physician Assistants (NCAPA) is hiring a Marketing and Communications Coordinator to join our team in supporting the PAs of North Carolina. In this role, you will implement marketing and communication strategies for NCAPA. You will also be responsible for content development and brand management of the NCAPA website and organizational materials. In addition, you will manage member communications.
Major Duties and Responsibilities:
• Develop and implement marketing strategies to promote NCAPA, NCAPA services and programs, and the PA profession to member and non-member PAs, other health care professionals, and the public. • Develop marketing materials and ensures a consistent brand. • Write and/or coordinate, edit, and distribute regular member communications. • Manage content, update web pages to ensure that the NCAPA website is an attractive, easily navigable source of relevant, up to date, and timely information for and about the PA profession. • Oversee the organization’s email marketing campaigns. • Produce and manage NCAPA online digital marketing campaigns for Facebook. Specifically, for member recruitment, annual conferences, online CME, legislative advocacy, and PA Week. • Create and/or obtain and edit content for the NCAPA website and social media sites. • Create and/or work with a graphic designer to create printed and/or digital documents for NCAPA, including annual report, brochures, membership recruitment materials and PA awareness documents. • Enhance and maintain social media presence for NCAPA on the following platforms: Twitter, Facebook, LinkedIn, Instagram, and YouTube • Create social media strategy and content for events and advocacy initiatives that will drive membership, promote CME offerings, and other organization’s needs.
NCAPA is committed to creating a culturally diverse and inclusive organization and invites applicants of all backgrounds to apply.
Necessary Knowledge, Skills, and Abilities:
• Strong analytical, writing, verbal communication, and presentation skills • Excellent interpersonal skills with the ability to network and build relationships • Ability to handle multiple projects simultaneously, work independently and as part of a team • Knowledge of web design, maintenance, and social media • Knowledge of the printing and mail house industry • A commitment to the value of the PA profession and the value of membership in NCAPA • Project management skills, including the ability to develop timelines, meet deadlines and stay within budget • Knowledge of AP Style • Proficient using Microsoft Office suites. • Experience with WordPress and iContact or similar email marketing software, CVENT, Canva, Adobe Suites, and/or social media management tools a plus.
Education and Experience:
• Minimum of Bachelor's Degree with an emphasis in marketing, communications, non-profit management, or a related field. Equivalent combination of education and experience will be considered. • Minimum of one year experience of relevant professional experience in the fields of marketing, communications/public relations, social media management, and/or journalism.
About North Carolina Academy of Physician Assistants
The North Carolina Academy of Physician Assistants is the voice of PAs in North Carolina. NCAPA membership includes full-and part-time practicing PAs, retired PAs, PA educators, PA students, as well as NPs and others interested in supporting the PA profession. NCAPA is led by an engaged board of directors and dynamic volunteer committee structure.