Marketing and Communications Strategist, Center for Transportation & Logistics (CTL)
Massachusetts Institute of Technology (MIT)
Location: Cambridge, Massachusetts
Internal Number: 22248
Information on MIT's COVID-19 vaccination requirement can be found at the bottom of this posting.
MARKETING AND COMMUNICATIONS STRATEGIST, Center for Transportation & Logistics (CTL), to take a lead role in implementing communications and marketing outreach strategies in support of CTL's mission/goals; and manage the implementation of comprehensive communications, marketing, and promotional projects/activities. Responsibilities include serving as a strategist on designing, developing, and managing a comprehensive way to communicate with individuals who have or could have a relationship with the center; developing and managing an engagement pipeline of industry partners; designing, developing, and managing the engagement ladder that moves prospects to higher levels of engagement; working with and serving as communications strategist for CTL's research labs/initiatives/academic programs; ensuring timeliness, effectiveness, and high engagement of external messaging for labs/programs; conceptualizing and collaborating on content for external communications and platforms; providing design input; and performing other duties as needed.
REQUIRED: bachelor's degree; seven years' related marketing, communications, and/or community engagement experience; high-level proficiency with MS Office (Excel, Word, PowerPoint) and content management software (Constant Contact, MailChimp, etc.); proficiency with social media platforms (Facebook, Twitter, LinkedIn, YouTube, WordPress, etc.); basic HTML knowledge; excellent interpersonal skills for working with MIT researchers, students, and faculty and when representing CTL to external journalists/media; and excellent organizational, writing, proofreading and verbal communication skills. Must be able to collaborate effectively with a wide range of employees at all levels, quickly adapt to new communications technologies and contribute to the development of evolving tools as developed, and multitask and juggle multiple requests simultaneously. PREFERRED: master's degree in a related field; journalism, content marketing, or other communications writing experience; flexibility/adaptability; proficiency with CRM systems (e.g., Salesforce); and experience working for or within a large corporation. Job #22248-9
Must be able to work occasional evenings and early mornings for special events.
The mission of MIT is to advance knowledge and educate students in science, technology and other areas of scholarship that will best serve the nation and the world in the 21st century whether the focus is cancer, energy, economics or literature