We are seeking a Marketing and Communications Manager to further increase PBGH’s impact on health care quality, affordability and equity. The Communications Manager will work directly with PBGH program staff to design and execute communications strategies that increase the impact of individual and collective work. If you are looking to leverage your communications expertise in a fast-paced, mission-based organization, this is the role for you. This is an ideal position for a marketing and communications professional with proven strategic and tactical expertise as well as creative and practical storytelling and narrative skills. Partnering with the Chief Communications Officer, the ideal candidate will have a track record of amplifying business impact through communications and will be well versed in marketing/communications strategy and corporate communications. This is a hands-on position for someone who wants to both develop strategy and execute on deliverables.
CORE DUTIES AND RESPONSIBILITIES Marketing/Communications Strategy: Partner with Chief Communications Officer to develop and execute integrated communications plans to support key strategic initiatives, organizational and programmatic objectives, including content and campaign strategies, key messages and vehicles for communication tailored to various stakeholders including current and potential members, employees. Manage and collaborate with outside communications partners, agencies and freelancers. Content Creation: Develop and implement marketing strategies and collateral that reflect the organization's overall strategic vision and goals as well as specific program objectives. Write and/or oversee the production of newsletters, blog posts, , website content and presentation decks. Partner with program staff on developing and communicating compelling content to help achieve programmatic goals. Brand Management: Ensure visual and editorial integrity of the PBGH brand in all public-facing communications. Maintain updated style guides. Work collaboratively with vendors and independent contractors, including online marketing consultants and web developers.
KNOWLEDGE, SKILLS ABILITIES AND PRIOR EXPERIENCE • Bachelor’s Degree required, Master’s degree preferred • 7-10 years of corporate communications/public relations experience, or equivalent in the health care industry • Experience successfully developing and executing integrated corporate communications strategies and plans • Experience developing and overseeing the creation of marketing materials and content in various modalities and working with marketing and design agency • A track record of creating positive and measurable impact through strategic communications • Demonstrated ability to work alongside business colleagues, supporting their programs/products with effective communications strategies • Experience working with wide ranging media: digital, print, TV, radio, health care industry press and journals. • Outstanding writing and editing skills; writing samples will be requested. Other portfolio samples encouraged • Strong project management skills and appetite for working on multiple projects at the same time in a fast-paced environment • Experience supporting senior-level executives, preferably in the health care industry • Collaborative leadership style including both formal and informal leadership roles in matrixed organizations required • Willingness to travel (10%) in the U.S.
PBGH is a nonprofit coalition representing nearly 40 private employers and public entities across the U.S. that collectively spend $350 billion annually purchasing health care services for more than 21 million Americans and their families. PBGH has a 30-year track record of incubating and scaling new, disruptive operational programs that lower health care costs and increase quality across the U.S.