Associate Dean Marketing & Strategic Communications
Location: Evanston, Illinois
Internal Number: 46822
Department: Law Communications Salary/Grade: EXS/16
Reporting to the Dean of Northwestern Pritzker School of Law, the Associate Dean is responsible for developing, distinguishing, and enhancing the communications and public profile of the Law School and its faculty, staff, students, and alumni. Serving as a key member of the Dean’s Senior Leadership Team, the Associate Dean will work collaboratively with the Dean and other key leaders to develop and implement a strategy for marketing and strategic communications. The incumbent will lead the efforts to promote the Law School brand and reputation, as well as build public visibility and its digital marketing and social media effectiveness. Additionally, this position will implement strategies and best practices to ensure a strong and consistent image and brand identity in all School marketing strategies, publications, web sites, social media, digital marketing and mobile platforms. The Associate Dean will manage a team of seven full-time employees and oversees a departmental budget of approximately $1,000,000.
Principal responsibility for and oversight of a comprehensive marketing and communications plan for Northwestern Pritzker School of Law.
Initiate, develop, and implement strategies in collaboration with the Dean and other senior leaders to promote the brand and reputation of the Law School and its various programs, dean, Law School leadership, faculty, staff, students, and alumni.
Develop and implement a strategy for an effective and impactful approach to social media, digital marketing, and the Law School website and for measuring impact of that approach.
Work collaboratively with University and the Dean and other Law School leaders, faculty, staff, students, and alumni to enhance their print, digital, and social media presence.
Integrate all School communications vehicles and strategies (print, online, social media, content marketing, etc.) to ensure consistent, accurate, and timely information across the School’s spectrum of communications in order to achieve enrollment, advancement, and key strategic initiatives and goals.
Establish, manage, and strengthen relationships with reporters associated with key print and digital media outlets in target geographic markets nationally and internationally.
Work closely with colleagues throughout the Law School and University to develop and manage initiatives to increase the visibility and impact of the School's dean, law school leadership, faculty, staff, students, and alumni in the press and legal and business community and on social media.
Measure, track, and work to increase volume of placements within target print and digital media sources about and by Northwestern Pritzker School of Law and its constituents and increase the viewership on all social media platforms.
Work closely with and serve as the Law School’s primary contact with Northwestern University’s Vice Presidents and Departments of Global Marketing and University Relations.
Stay abreast of communications and market trends, as well as new technologies, and oversee the implementation of innovative mechanisms and/or modifications of existing practices.
Identify best practices for outreach strategies by conducting market research and analyzing data.
Assist the Dean, faculty, and students with drafting and placing Op-eds in national outlets and major online platforms.
Establish and manage the Law School’s crisis communication protocols.
Lead and manage a talented team of seven full-time employees engaged in all areas of a successful marketing and communications team.
Fiscal responsibility for all communications initiatives, including an operating budget of approximately $200,000.
10+ years of related experience
Excellent written, oral, interpersonal, and presentation skills
Project management skills
Strong teamwork, diplomacy, and outreach abilities
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Northwestern University is a major private research university with 12 academic divisions located on three campuses in Evanston, Chicago, and Education City in Doha, Qatar. We have approximately 2,500 full-time faculty members, 17,000 graduate and undergraduate students, and over 5,700 full and part-time staff. Northwestern University combines innovative teaching and pioneering research in a highly collaborative environment. It provides students and faculty exceptional opportunities for intellectual, personal and professional growth.