Director of Strategic Communications and Marketing (5887U) - 49605
University of California, Berkeley
Location: Berkeley, California
Internal Number: 3964607
Director of Strategic Communications and Marketing (5887U) - 49605
At the University of California, Berkeley, we are committed to creating a community that fosters equity of experience and opportunity, and ensures that students, faculty, and staff of all backgrounds feel safe, welcome and included. Our culture of openness, freedom and belonging make it a special place for students, faculty and staff.
The University of California, Berkeley, is one of the world's leading institutions of higher education, distinguished by its combination of internationally recognized academic and research excellence; the transformative opportunity it provides to a large and diverse student body; its public mission and commitment to equity and social justice; and its roots in the California experience, animated by such values as innovation, questioning the status quo, and respect for the environment and nature. Since its founding in 1868, Berkeley has fueled a perpetual renaissance, generating unparalleled intellectual, economic and social value in California, the United States and the world.
We are looking for equity-minded applicants who represent the full diversity of California and who demonstrate a sensitivity to and understanding of the diverse academic, socioeconomic, cultural, disability, gender identity, sexual orientation, and ethnic backgrounds present in our community. When you join the team at Berkeley, you can expect to be part of an inclusive, innovative and equity-focused community that approaches higher education as a matter of social justice that requires broad collaboration among faculty, staff, students and community partners. In deciding whether to apply for a position at Berkeley, you are strongly encouraged to consider whether your values align with our Guiding Values and Principles, our Principles of Community, and our Strategic Plan.
At UC Berkeley, we believe that learning is a fundamental part of working, and our goal is for everyone on the Berkeley campus to feel supported and equipped to realize their full potential. We actively support this by providing all of our staff employees with at least 80 hours (10 days) of paid time per year to engage in professional development activities. To find out more about how you can grow your career at UC Berkeley, visit grow.berkeley.edu.
The Graduate School of Journalism is a complex academic unit whose mission is to expand the worldwide impact of truth-seeking, fact-based and inclusive journalism by training the next generation of diverse journalists to become exceptional storytellers.
In a time when democracy is threatened, and the viability of traditional media is uncertain, Berkeley Journalism works at the center of a creative network of people, institutions and ideas to foster a culture of opportunity, innovation, excellence, and belonging. Our goals are nothing less than to deliver world-class education to Berkeley Journalism students and to revitalize the field by changing who gets to be a journalist.
The Director of Strategic Communications and Marketing will be a central actor in the School's broader purpose, leading the design and implementation of a comprehensive, multidisciplinary communications program that successfully positions Berkeley Journalism's leadership and leads the communications day-to-day achievements, and vision for the future with key audiences and stakeholders. This will be accomplished through design and implementation of a strategic communications plan based on compelling brand and identity management for Berkeley Journalism; building a team of communications professionals; high impact promotion of Berkeley Journalism's reporting and student work through available communications pathways, especially the School's website and on social media, as well as through support for the Dean (and other staff as appropriate) as an effective representative of the School; positioning the school in the broader national journalism landscape; and hands-on support for other School teams, such as admissions, alumni engagement, career services, and advancement, that directly benefit from an effective communications program.
Application Review Date
The First Review Date for this job is: 03/16/2023.
Develops and implements strategic communications plans for Berkeley Journalism and its various programs, in alignment with the larger UC Berkeley brand.
Produces, writes, and oversees the production of a variety of written, visual, and electronic communications, specifically: The School's internal and external-newsletters and other email communications, online features, profiles and testimonials, event materials, web and social media content, brochures, print magazines, and annual reports.
Brings creativity and the ability to leverage digital technology to convey Berkeley Journalism's mission and impact.
Identifies and implements strategies for creating greater visibility for Berkeley Journalism at the state and national level, including the development of relationships with key influencers and stakeholders.
Conducts a regular assessment and leads an effort of innovative improvement of communications materials, messages, and platforms, including the Berkeley Journalism website, and the School's representation on social media.
Works closely with the Advancement team to advance fundraising and alumni engagement goals, with a priority on supporting an ambitious special fundraising campaign currently in early stage of development.
Manages and mentors a team of 2-3 communications professionals, and/or students with diverse expertise, such as writing, design and production, web and digital management, photography, and content marketing.
Develops close working relationships with UC Berkeley Office of Public Affairs to ensure that the Berkeley Journalism story is shared widely and effectively to the entire Berkeley community.
Provides advice and counsel to School administration on all aspects of communications, including strategic planning, effective messaging, branding, and problem resolution.
Occasional consultation and execution in crisis and change communications.
As part of a broader brand and identity strategy, creates opportunities for top-shelf media appearances, writing opportunities, and speaking engagements for the Dean of the School and other faculty and staff, and ensures that effective media training is provided.
Works closely with vendors such as designers, printers, photographers, web developers, and writers to deliver high quality marketing and communications pieces within budget and time constraints.
Participates in workshops, trainings, and other professional development opportunities; other duties, as assigned.
Advanced skills to create, develop, and implement long- and short-term strategic communication plans and advanced skills in communications project management.
Advanced knowledge and understanding of all aspects of communications, including strategic planning for various media venues, technical aspects and requirements of various venues, and most appropriate and effective applications.
Advanced knowledge and understanding of technical applications to direct professional technical staff, or personally perform technical work, including content strategy, writing, and editing; website and other digital media; design concepts and execution; social media; content marketing, and other applications.
Advanced skills to advise and consult management on all aspects of communications, ranging from developing effective communication strategies to appropriately responding to inquiries regarding sensitive or complex issues or information.
Excellent written, verbal, interpersonal communications, active listening and political acumen skills.
Experience building cohesive, high-performing teams through excellent management.
Excellent interpersonal skills and the ability to work effectively across the organization at all levels; high degree of emotional intelligence; demonstrated ability to work effectively with and build consensus among diverse populations, including faculty; demonstrated expertise building collaborations.
Ability to contribute to an inclusive and equitable culture in a diverse workplace.
Demonstrated skills in problem identification and resolution, sound judgment and decision- making, critical thinking/analysis, risk management, negotiation, creative problem solving, and organizational skills.
Ability to maintain confidentiality, objectivity, sensitivity, discretion, professionalism, and exercise good judgment and tact.
Demonstrated skills with common computer application programs, including the Microsoft Office Suite, Gmail Collaboration Suite, and databases.
Bachelor's degree in related area and/or equivalent experience/training.
Knowledge of the field and community of Journalism and its scope, particularly in California but also nationally in terms of competitor schools and programs.
Advanced knowledge of the Berkeley School of Journalism, including its mission, vision, goals, policies, and infrastructure; advanced knowledge of UC Berkeley and its mission, vision, goals, policies, and infrastructure; strong knowledge of current affairs and issues in higher education.
Thorough knowledge of campus protocols and channels for communication internally and externally.
Salary & Benefits
This is a 100% full-time (40 hrs a week) exempt career position, which is paid monthly and eligible for full UC Benefits.
Under California law, the University of California, Berkeley is required to provide a reasonable estimate of the compensation range for this role and should not offer a salary outside of the range posted in this job announcement. This range takes into account the wide range of factors that are considered in making compensation decisions including but not limited to experience, skills, knowledge, abilities, education, licensure and certifications, analysis of internal equity, and other business and organizational needs. It is not typical for an individual to be offered a salary at or near the top of the range for a position. Salary offers are determined based on final candidate qualifications and experience.
The budgeted salary or hourly range that the University reasonably expects to pay for this position is $91,400.00 - $170,800.00.
How to Apply
To apply, please submit your resume and cover letter.
This is not a visa opportunity.
This position is eligible for 40% remote work.
Conviction History Background
This is a designated position requiring fingerprinting and a background check due to the nature of the job responsibilities. Berkeley does hire people with conviction histories and reviews information received in the context of the job responsibilities. The University reserves the right to make employment contingent upon successful completion of the background check.
Equal Employment Opportunity
The University of California is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. For more information about your rights as an applicant, please see the U.S. Equal Employment Opportunity Commission poster.
The University of California was chartered in 1868 and its flagship campus - envisioned as a "City of Learning" - was established at Berkeley, on San Francisco Bay. Today the world's premier public university and a wellspring of innovation, UC Berkeley occupies a 1,232 acre campus with a sylvan 178-acre central core. From this home its academic community makes key contributions to the economic and social well-being of the Bay Area, California, and the nation.