The Marketing Planner works on projects across assigned Enthusiast Auto Holdings Banners to help define and manage our promotional and marketing cadence. In this role, the Marketing Planner collaborates with the Marketing Manager, Product Team, and Sourcing teams to plan and execute promotions and other special marketing events; ensure that those events are coordinated across our banner sites; and forecasts sales growth to allow us to purchase inventory in a timely manner to support promotional events.
The Marketing Planner will work directly with Executives at assigned banner companies (e.g., ECS Tuning, Pelican Parts, Texas Speed, Rennline, and Z1 Motorsports) to build a collaborative marketing cadence that includes third-party cross-banner promotions; new product launches; special events, and brand mentions that helps drive incremental revenue growth for each of our banner sites.
The Marketing Planner is also responsible for translating those promotional plans into defined marketing requirements (homepage banners, marketing emails, social media posts, influencer messaging, forums messaging, etc.); and working with the teams to ensure flawless execution of campaigns. This role will also interact with vendors on promotions and special events throughout the year.
Define marketing calendar across assigned EAH banners. Marketing calendar will include major promotions (Black Friday, Cyber Monday, Spring Peak) as well as seasonal themes (Father’s Day; Show Season, etc.) and flash sales and other events as needed to allow us to meet/exceed budget targets. High-level plans should be established up to 6 months in advance to allow adequate time to buy inventory for those events.
Work directly with executives at our banner companies to better understand their current marketing cadence (brands they talk about; special events, sales, other promotions, etc.) and use a structured approach to planning that can best align with cross-banner vendor promotions.
Forecast demand from marketing activities to provide guidance to sourcing and purchasing teams on upcoming inventory buys.
Work with Sourcing and Product teams to manage vendor outreach as needed for promotional support. Ensure that all promotional details are captured and fully communicated across banner teams.
Leverage business intelligence and site analytics to identify opportunities to grow our businesses (emphasize what works, minimize/change what doesn’t).
Create and implement tailored marketing plans for new products and campaigns based on individual requirements.
Review real-time analytics to determine if we need to change tactics to allow us to hit budget targets.
Manage queue and execution on special marketing projects (car giveaways; sweepstakes; social giveaways). Partner with other teams within the organization to ensure expectations are clearly communicated and met.
Knowledge, Skills, and Abilities
Automotive Enthusiast! Passionate and knowledgeable in the automotive space.
A minimum of 1-2 years digital experience, particularly with, but not limited to, web, social, and emerging technologies.
Proficient in Excel & Google Sheets
Strong analytical skills. Able to review metrics to determine what’s happening in the business; identify root causes, and come up with and execute on a plan of action to correct any shortfalls.
Highly organized. Able to manage and prioritize multiple projects simultaneously.
Excellent interpersonal and communication skills.
Bachelor’s Degree in marketing, merchandising, statistics, management, communications, or other related fields.
What Success Looks Like:
Marketing plans are:
Coordinated across banners
Able to drive outcome in a matrixed organization and ability to influence outcomes across other banners
Established up to 6 months in advance of execution (at a high level)
Fine-tuned at least one month in advance.
Translated into forecasts that are handed off to the Sourcing and Purchasing teams so they know what to purchase in advance of promotional events
Clearly communicated to all stakeholders (Sales, Customer Service, Fulfillment, Sourcing, Product, Marketing, Vendor Partners)
Demand Revenue and GM% are meeting/exceeding budget targets on assigned banners - daily, weekly, monthly, quarterly and annually
Special Project and Promotions queue is well defined and understood by stakeholders across the organization. Clearly prioritized backlog of projects - what is needed and when can stakeholders expect it to be delivered?
Strong working relationship with Sales, Customer Service, Fulfillment, Sourcing, Product, and Marketing teams.
Enthusiast Auto Holdings (EAH) has grown from a family-owned Volkswagen repair shop in Wadsworth, Ohio into one of the largest specialty e-commerce companies in the automotive aftermarket industry. EAH designs, produces, and sells proprietary parts and kits for a rapidly growing number of automotive makes and models, and it partners with hundreds of other performance brands to bring the enthusiast community an unparalleled customer experience. Over one million enthusiasts follow EAH's banners on social media.
We care about our associates' lives and well-being, which is why we recently enhanced our benefits, paid time off, recognition and wellness programs, and incentive compensation plans. We continue to seek open and honest associate feedback in town hall meetings and through open-door policies. Our associates are also involved in giving back to the community; for example, our recent food drive donated 3,000 pounds of food and water to our local food bank.
You will have the opportunity to work with our talented team as we continue to pursue best-in-class service, an enjoyable work environment, and market-leading win-win vendor partnerships. We look forward to learning about you!