Marketing Communications Program Coordinator - Duke Health
Duke University Health System
Location: Durham, North Carolina
Internal Number: 229782
Marketing Communications Program Coordinator - Duke Health
Job Code: 5450
Pay Target: E1
**This is not a remote position. Must be able to work onsite in Durham, NC.**
By providing marketing operations support to Duke University Health System's (DUHS) high-functioning marketing and communications teams, the Marketing Communications Program Coordinator plays a critical role in telling our Duke Health story, building our brand, and growing our organization. As a member of the DUHS marketing and communications team reporting to the Chief Marketing and Communications Officer, the Marketing Communications Program Coordinator engages the marketing and communications leadership team in an organized process to identify new ways to make our work more efficient, effective, and rewarding to our team members and to the patients and communities we serve.
Key areas of accountability include planning, coordinating and administering activities across DUHS Marketing & Communications areas; and developing, coordinating and advising on policy and processes related to media relations, clinical operations communications, corporate communications, brand communications and creative, website development, marketing research and analytics, physician referral marketing, integrated marketing communications, digital marketing, and consumer marketing.
Duties and Responsibilities
(40%) Plan, research and coordinate plans to enhance current processes within department to include technology enhancements and capabilities. Train employees in proper methods and procedures and ensure correctness of work. Support team engagement, collaboration and innovation through virtual events and digital platforms and tools. Create and monitor work processes, establish best practices and a learning agenda for continuous improvement, develop RACIs, standardize policies and service agreements.
(20%) Develop, plan and organize Department operating plan to support organizational goals with stoplight report and progress against threshold, target and stretch targets.
(5%) Develop and plan large-scale or organizationally important events such as Duke Health-wide town halls.
(10%) Enable marketing and communications support for teams across Duke Health and the campus by triaging requests made to CMCO, identifying or organizing resources, or arranging outside or internal resources. Be responsible for analyzing and trending data and recommending improvements. Monitor all requests to ensure we promote and protect the brand.
(10%) Represent marketing and communications in cross-functional committees with DUHS executive sponsors.
(10%) Represent and partner with campus, School of Nursing, School of Medicine, PDC, and clinical department communicators.
(5%) Other duties as assigned.
Bachelor's degree in Communications, Business, Marketing or another related field
Excellent writing skills with the ability to think and communicate clearly, formulate a clear point of view on complicated topics, and create a concise and well-written narrative
Second language proficiency
Promotes diversity, equity and inclusion activities
Experience working directly with people from diverse racial, ethnic, and socioeconomic backgrounds
Ability to pay painstaking attention to important details
Knowledge, Skills, and Abilities:
Ability to provide guidance and direction, including setting standards and monitoring performance
Skills using logic and reasoning to identify the strengths and weaknesses of alternative solutions to problems
Skills evaluating program performance, summarizing findings, communicating results, and forming an action plan
Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, and coordination of people and resources
Ability to work quickly and under pressure, including outside of ordinary business hours
A hands-on ability to perform and manage diverse tasks
Ability to collaborate effectively with a range of different roles and preferred work styles
Ability to manage a large volume of work and competing priorities
Ability to thrive in complex, matrixed organization that values caring, collaboration and intellectual rigor
Required Minimum Qualifications
Education: Work requires analytical, communications and organizational skills generally acquired through completion of a bachelor's degree program.
Experience: Work requires three years of experience in program administration or involving academic, instructional or counseling activities to acquire skills necessary to plan, coordinate and implement a variety of program activities and events.
Job Code: 00005450 PROGRAM COORDINATOR Job Level: E1
Duke is an Affirmative Action/Equal Opportunity Employer committed to providing employment opportunity without regard to an individual's age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or veteran status.
Duke aspires to create a community built on collaboration, innovation, creativity, and belonging. Our collective success depends on the robust exchange of ideas-an exchange that is best when the rich diversity of our perspectives, backgrounds, and experiences flourishes. To achieve this exchange, it is essential that all members of the community feel secure and welcome, that the contributions of all individuals are respected, and that all voices are heard. All members of our community have a responsibility to uphold these values.
Essential Physical Job Functions: Certain jobs at Duke University and Duke University Health System may include essential job functions that require specific physical and/or mental abilities. Additional information and provision for requests for reasonable accommodation will be provided by each hiring department.
As a world-class academic and health care system, Duke Health strives to transform medicine and health locally and globally through innovative scientific research, rapid translation of breakthrough discoveries, educating future clinical and scientific leaders, advocating and practicing evidence-based medicine to improve community health, and leading efforts to eliminate health inequalities.