Digital Marketing Specialist (7551U), Lawrence Hall of Science 50840
University of California, Berkeley
Location: Berkeley, California
Internal Number: 4018093
Digital Marketing Specialist (7551U), Lawrence Hall of Science 50840
At the University of California, Berkeley, we are committed to creating a community that fosters equity of experience and opportunity, and ensures that students, faculty, and staff of all backgrounds feel safe, welcome and included. Our culture of openness, freedom and belonging make it a special place for students, faculty and staff.
The University of California, Berkeley, is one of the world's leading institutions of higher education, distinguished by its combination of internationally recognized academic and research excellence; the transformative opportunity it provides to a large and diverse student body; its public mission and commitment to equity and social justice; and its roots in the California experience, animated by such values as innovation, questioning the status quo, and respect for the environment and nature. Since its founding in 1868, Berkeley has fueled a perpetual renaissance, generating unparalleled intellectual, economic and social value in California, the United States and the world.
We are looking for equity-minded applicants who represent the full diversity of California and who demonstrate a sensitivity to and understanding of the diverse academic, socioeconomic, cultural, disability, gender identity, sexual orientation, and ethnic backgrounds present in our community. When you join the team at Berkeley, you can expect to be part of an inclusive, innovative and equity-focused community that approaches higher education as a matter of social justice that requires broad collaboration among faculty, staff, students and community partners. In deciding whether to apply for a position at Berkeley, you are strongly encouraged to consider whether your values align with our Guiding Values and Principles, our Principles of Community, and our Strategic Plan.
At UC Berkeley, we believe that learning is a fundamental part of working, and our goal is for everyone on the Berkeley campus to feel supported and equipped to realize their full potential. We actively support this by providing all of our staff employees with at least 80 hours (10 days) of paid time per year to engage in professional development activities. To find out more about how you can grow your career at UC Berkeley, visit grow.berkeley.edu.
The Lawrence Hall of Science is UC Berkeley's public science center and a leading provider of science and mathematics educational materials and methods, professional learning programs for educators, and hands-on learning experiences. The Lawrence is committed to providing access to high-quality, effective science, technology, engineering, and mathematics (STEM) learning experiences for all, especially those traditionally underrepresented in STEM fields.
The Digital Marketing Specialist supports the branding, marketing, and communications efforts to increase program attendance and participation and generate revenue from various sources, including educational program sales, retail merchandise, membership, individual and corporate donations, and sponsorships.
This individual has great digital content, publications, and social media instincts to help build and execute our media strategy, driving engagement and organizational results. The Digital Marketing Specialist will develop, manage and produce digital content for The Lawrence's social media channels, digital signage, and website. They will work with advertisers and sponsors and provide marketing support to various programs and products. They will analyze audiences, develop programs, services, and outreach to meet identified needs, and influence public perception.
This individual has excellent communication skills and is comfortable giving and receiving feedback. They have a client-service approach when partnering with diverse colleagues, including administrators, staff, researchers, student assistants, and museum visitors. They may also assist in managing media (press, television, radio) and vendors.
Application Review Date
The First Review Date for this job is: March 31, 2023
Produces compelling content using internal data and leveraging external trends to increase engagement of existing audiences and acquire new audiences to achieve revenue and fundraising goals. Drafts narratives like a storyteller and designs creative for marketing projects or programs featured on websites, social media platforms, digital signage, advertisements, et cetera. Produces photo and video shoots, manages and edits digital footage, curates photography, and acts as Marketing's liaison to the multi/digital media team. Publishes content on the website's CMS, email marketing provider, social media channels, and event calendars to ensure information is efficiently and effectively disseminated.
Conducts organic and paid digital campaigns with staff and marketing team's input, manages schedules and contributors' submissions, and oversees Google Ads and Meta Suite. Works with advertising vendors and creative partners to effectively market programs. Optimizes campaigns, tracks results, and provides regular reporting.
Under general supervision, responsible for consistent, quality creative assets and posts that are on brand, including web assets, advertisements, brochures, flyers, digital and traditional signage, presentations, tabletop displays, etc. In addition to grammar and style guide adherence, ensures all final materials have been proofed and reviewed by necessary stakeholders, appropriate sponsorship credit lines are included as contractually obligated, and details such as contact information, event times, and dates are accurate and consistent.
Conducts basic market research, through surveys, A-B testing, etc., and generates and uses marketing intel in campaigns and reporting. Researches and analyzes competitors' programs and innovative methods for generating awareness and building an audience of visitors and educators, presenting findings and plans as appropriate.
Other duties as assigned, including: professional learning (participating in training, workshops, seminars, continuing education pertinent to the position, or at the suggestion of the supervisor); creating/maintaining marketing files, records, calendars, logs, and related documents; may train, mentor, and supervise student assistant(s).
Prepares billing paperwork and provides accounting support as required to ensure vendors are paid on time as promised.
Ensures good customer service through providing appropriate information to answer questions and explain basic products and services.
Solid knowledge of marketing principles, concepts, strategies and best practices.
Working knowledge of, or ability to quickly develop an understanding of The Lawrence Hall of Science including its achievement, mission, vision, goals, objectives, products and services.
Knowledge of the campus and / or medical center including its achievements, mission, vision, goals, objectives and infrastructure.
Knowledge of customer service standards / procedures.
Organizational skills and skills in file creation, maintenance and management.
Written and interpersonal communication skills.
Bachelor's degree in related area and / or equivalent experience / training.
Under California law, the University of California, Berkeley is required to provide a reasonable estimate of the compensation range for this role and should not offer a salary outside of the range posted in this job announcement. This range takes into account the wide range of factors that are considered in making compensation decisions including but not limited to experience, skills, knowledge, abilities, education, licensure and certifications, analysis of internal equity, and other business and organizational needs. It is not typical for an individual to be offered a salary at or near the top of the range for a position. Salary offers are determined based on final candidate qualifications and experience.
The budgeted salary or hourly range that the University reasonably expects to pay for this position is $67,000-$86,000.00
How to Apply
To apply, please submit your resume and cover letter.
This is a one year contract appointmnet.
Conviction History Background
This is a designated position requiring fingerprinting and a background check due to the nature of the job responsibilities. Berkeley does hire people with conviction histories and reviews information received in the context of the job responsibilities. The University reserves the right to make employment contingent upon successful completion of the background check.
Equal Employment Opportunity
The University of California is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. For more information about your rights as an applicant, please see the U.S. Equal Employment Opportunity Commission poster.
The University of California was chartered in 1868 and its flagship campus - envisioned as a "City of Learning" - was established at Berkeley, on San Francisco Bay. Today the world's premier public university and a wellspring of innovation, UC Berkeley occupies a 1,232 acre campus with a sylvan 178-acre central core. From this home its academic community makes key contributions to the economic and social well-being of the Bay Area, California, and the nation.