Associate Athletic Director/Director of Fan Engagement, Marketing, and Ticketing
University of California, Santa Barbara
Location: Santa Barbara, California
Salary offers are determined based on final candidate qualifications and experience; the budget for the position; and application of fair, equitable and consistent pay practices at the University. The full salary range for this position is $62,300 to $117,500/yr.
4 Year Degree
Internal Number: 44991
The Assistant Athletic Director for Fan Engagement, Marketing, and Ticketing oversees the operational and strategic aspects for ticketing, merchandise sales, marketing, and fan engagement for the Intercollegiate Athletics department. Develops and implements sales strategies and campaigns to meet and increase revenue goals for ticketing. Actively solicits new and returning ticket holders. Execute marketing and promotion strategies in an effort to enhance the brand of the ICA department, generate revenue, maximize attendance at all sporting events, and promote a positive fan experience. Develop and implement strategic marketing initiatives for all sports to engage the Athletics fan base on campus and in the community. Coordinate efforts with the ticket office to maximize ticket sales and drive revenue for the athletic programs. Develop and execute in-game and event promotions and recognition related to sponsorships and other applicable programming. Serve as liaison between UCSB student groups / organizations (such as Dance, Cheer, Pep Band) and the Athletics Department. Attend ticketed home sports events. Must be knowledgeable of, and ensure compliance with NCAA, Big West Conference, MPFS and University rules, policies and regulations as applicable to the performance of this position.
Demonstrates good judgment in making decisions and managing events.
Highly developed interpersonal communication skills including political acumen and social perceptiveness. Excellent verbal and written communication skills to effectively communicate with diverse populations.
Skills in public relations writing, social media management, content design, networking and media relations.
Experience maintaining a high standard of productivity within a broad scope of responsibility despite frequent interruptions. Ability to complete large volume of diverse tasks efficiently, meeting established deadlines.
Demonstrated responsibility for budgeting and cash handling.
Excellent people engagement skills.
Demonstrated leadership and management skills, including knowledge of principles and practices of recruitment, supervision, motivation and evaluation.
Knowledge of marketing principles, concepts, strategies, and best practices.
Demonstrated ability to lead and organize events and programs.
Bachelor's Degree in Communications or related field
1-3 years Experience in collegiate sales, marketing, ticketing
1-3 years Experience in collegiate in game promotions and/or fan engagment
4-6 years Collegiate marketing and fan engagement experience
Conditions of Employment
Satisfactory completion of a criminal history background check
Mandated Child Abuse Reporter
Campus Security Authority
Must maintain valid CA DL, a clean DMV record and enrollment in DMV Pull-Notice Program
Must be available to work evenings, holidays, and weekends to attend athletic events, including competitions, as well as fundraising, donor, and community outreach events.
UC Santa Barbara is located on the Pacific Ocean, ranks among the top-10 public universities in the nation and is a member of the prestigious Association of American Universities. The UCSB Athletics Department includes 20 intercollegiate sports teams and 450 student-athletes that compete for championships in the Big West Conference and at the NCAA Division 1 level. The Gauchos have won a record 10 Big West Conference Commissioner's Cups, representing the league's all-sports champion.