Associate Vice Chancellor Medical School Marketing
Washington University in St. Louis
Location: St. Louis, Missouri
Internal Number: JR73895
The AVC has a unique opportunity at one of the nationâ™s top-ranked academic medical centers to define the direction and goals of a nascent brand and marketing program, to build the right management team to meet those goals, and to play a critical role in advancing the mission of WashU Medicine.
The AVC will develop and implement WashU Medicineâ™s strategic brand and marketing plans as well as the departmentâ™s operational priorities; increase external and internal understanding and awareness of academic medical centerâ™s programs, services, brand, and image; represent WashU Medicine to the community and public. In addition to directly supporting the strategic goals of the Dean and Deanâ™s executive leadership team, work collaboratively with University Marketing & Communications, School of Medicine Advancement, WashU Medicine hospital partners, and departments and divisions across the medical school campus.
Of critical importance will be having the political acumen; tact, wisdom, and dynamism to identify and articulate exciting stories happening across the medical school campus; forge strong partnerships; and engage our BJC partners to elevate the brand and share stories that highlight WashU Medicineâ™s incredible strengths and ambitious goals.
Primary Duties & Responsibilities
Plans, directs, achieves, and evaluates the major strategic planning and development activities for the Marketing staff of WashU Medicine to assure the accomplishment of our mission, goals, and institutional objectives.
Recruits and directs a leadership team that exhibits the highest levels of creativity, competence, integrity, and collegiality.Â
Develops integrated marketing plans that reflect the strategic goals of the school and clearly articulate the mission, vision, and values of the academic medical center and its tripartite mission. Leads implementation of those strategic and operational objectives.
With political deftness, integrates and directs department-based marketing and communications programs.Â
Increases external and internal understanding and awareness of our academic medical centerâ™s programs, services, brand, and image.
Develops coordinated, appropriate, timely and effective communications to educate and inform key constituencies and raise the profile of WashU Medicine regionally, nationally, and internationally.
Provides proactive council and direction to leadership and develop leadership into better external communicators.
Directs system market research to attain timely and actionable information and analysis.
Promotes an environment that supports cohesive and integrated communication across a highly matrixed academic environment though impactful collaborative relationships across the university, the school, and with our hospital and industry partners.
Performs other duties as assigned.
Masterâ™s degree in a marketing discipline or other related area such as business or communications.
Demonstrated success in leading change in a complex organization.
Proven success in working cooperatively and strategically in a team environment with the ability to influence and interact with all levels of senior leadership, professional, clinical, technical, academic, and administrative faculty, and staff.
Advanced market research, analytical and problem-solving skills.
Highly developed managerial and leadership skills with a track record of building, motivating and managing high performance teams towards the accomplishment of established goals.
Ability to promote cultural competency and community engagement. Demonstrated commitment to cultural diversity and inclusivity.
Ability to align enterprise strategy with overall communications strategy and appropriately balance the ability to be strategic and execute tactical functional execution.
Knowledge and experience in all aspects of assigned functions, as well as development in management of operational and capital budget.
Demonstrated highly effective verbal, written and interpersonal communications skills.
Bachelor's degree in relevant discipline.
Fifteen years of increasingly responsible marketing management experience in a large, complex and highly matrixed organization.
Breadth of experience across marketing strategy and planning, brand strategy, customer segmentation, analytics and digital marketing, integrated campaign management and CRM.
Demonstrated experience in conceiving, implementing and evaluating strategic programs to achieve established goals.
If you are unable to use our online application system and would like an accommodation, please emailÂ [email protected]Â or call the dedicated accommodation inquiry number at 314-935-1149 and leave a voicemail with the nature of your request.
All external candidates receiving an offer for employment will be required to submit to pre-employment screening for this position. The screenings will include criminal background check and, as applicable for the position, other background checks, drug screen, an employment and education or licensure/certification verification, physical examination, certain vaccinations and/or governmental registry checks. All offers are contingent upon successful completion of required screening.
Washington University in St. Louis is committed to providing a comprehensive and competitive benefits package to our employees. Benefits eligibility is subject to employment status, full-time equivalent (FTE) workload, and weekly standard hours. Please visit our website at https://hr.wustl.edu/benefits/ to view a summary of benefits.
Washington University in St. Louis is committed to the principles and practices of equal employment opportunity and especially encourages applications by those from underrepresented groups. It is the Universityâ™s policy to provide equal opportunity and access to persons in all job titles without regard to race, ethnicity, color, national origin, age, religion, sex, sexual orientation, gender identity or expression, disability, protected veteran status, or genetic information.
Washington University is dedicated to building a diverse community of individuals who are committed to contributing to an inclusive environment â“ fostering respect for all and welcoming individuals from diverse backgrounds, experiences and perspectives. Individuals with a commitment to these values are encouraged to apply.
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Washington University in St. Louis, a medium-sized, independent university, is dedicated to challenging its faculty and students alike to seek new knowledge and greater understanding of an ever-changing, multicultural world. The University offers more than 90 programs and almost 1,500 courses leading to bachelor's, master's and doctoral degrees in a broad spectrum of traditional and interdisciplinary fields, with additional opportunities for minor concentrations and individualized programs. The faculty is composed of scholars, scientists, artists and members of the learned professions. They serve society by teaching; by adding to the store of human art, creativity, understanding, and wisdom; and by providing direct services, such as health care.