The College of St. Scholastica is a transformative place – for students, who are prepared for a life of purpose and for employees, who are encouraged to inspire and serve. As the only private, independent college in northeastern Minnesota, St. Scholastica embraces inclusion so that each and every member of the community feels profoundly welcome.
The Marketing Manager oversees the efficient and effective creation of marketing campaigns, strategies and materials. From start to finish, the Marketing Manager oversees team communication, maintains timelines and assists in evaluating ROI after completion. The Marketing Manager will build and maintain successfully dynamic partnerships with internal stakeholders and external vendors and partners.
Manages and executes marketing plans and projects to support the strategic direction of the institution
Coordinates resources, collaboratively establishes project scope and leads the project team to fulfillment
Tracks the progress of assigned projects and communicates status to stakeholders
Assists with project quality assurance and upholding brand standards
Builds collaborative relationships with team members and other departments
Evaluates the effectiveness of campaign strategies and collaborates with stakeholders on continuous improvement efforts
Building marketing campaigns from strategy to tactics
Strong writing and multimedia content development skills that will promote engagement and resonate with established recruitment target audiences
Skilled and able to plan and/or create content for paid digital marketing, as well as social media platforms including Facebook, Instagram, Twitter and TikTok
Ability to compile and analyze results of marketing programs or initiatives
Assessing and prioritizing multiple tasks, projects and demands
Developing effective work teams to meet goals and objectives and provide customer services in the most cost-effective and efficient manner
Commitment to inclusive excellence as an expression of the Benedictine values of The College of St. Scholastica
Project management best practices
Marketing principles and practices
Writing creative briefs
Developing, measuring and maintaining effective digital marketing initiatives
Preparing and editing effective written informational and marketing materials
Creating, planning, implementing and managing a wide range of digital marketing tactics
Developing effective work teams and motivating individuals to meet goals and objectives and provide customer services in the most cost-effective and efficient manner
Preparing clear, concise and complete reports, correspondence and other written materials
Establishing and maintaining effective work relationships with coworkers and students
Edcuation Bachelor's Degree in marketing or related field; AND two (2) years of professional experience in marketing; OR an equivalent combination of education, training and experience.
Physical Demands and Working Environment The physical demands described herein are representative of those that must be met by an employee to successfully perform the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
Mobility to work in a typical office setting and use standard office equipment, vision to read printed materials and a computer screen; hearing and speech to communicate in person or over the telephone; strength to lift and carry up to 20 pounds.
Prior higher education marketing experience
Experience with analytics and data management and/or CRM database management
Experience with basic graphic design or photography/videography editing
The College of St. Scholastica (CSS) is a thriving independent private college with its main campus overlooking Lake Superior in Duluth, extended campuses throughout Minnesota and vibrant online programs that attract learners from around the world. Since 1912, The College of St. Scholastica has been preparing students for responsible living and meaningful work by emphasizing the Catholic Benedictine values upon which it was founded: Community, Hospitality, Respect, Stewardship and Love of Learning. At CSS, equity and inclusion are viewed as key ingredients to academic excellence and student success.DULUTH, MINNESOTADuluth is a beautiful and vibrant city of 86,000 set on the shore of Lake Superior, the largest freshwater lake by surface area in the world. For outdoor enthusiasts, Duluth offers four seasons of first-rate opportunities: beaches, bike paths, jogging trails, ski resorts, cross-country skiing trails, boating and fishing sites, and rinks for skating, curling, and hockey. The Boundary Waters Canoe Area Wilderness is an easy drive. Outside magazine has recently named Duluth as the number one “Outside City” in the US. The magazine also named Duluth as a runner-up for the “b...est adventure hub” in a worldwide survey of destinations for outdoor activities. The College was also pleased to learn that the nonprofit American Institute for Economics ranked Duluth as one of America’s best small metropolitan areas for college students. Similarly, the travel site DreamPlanGo named Duluth in the Top Ten of America’s Most Scenic College Towns. Duluth’s public schools are Minnesota’s most highly ranked, the cost of living is considered reasonable, and the city has more acres of municipal public parks than any other city in the country. The arts scene is booming with galleries, music venues, and a lively theater and dance community.