Provide a broad range of marketing and communication support to the Department of Public Affairs and Planning. Assist in implementation of marketing strategies and initiatives to advance student recruitment and enhance the image of the Department's programs and faculty in the academic, professional, and general public communities. Primary work marketing the departmental online programs, such as the existing Masters of Public Administration (MPA) and expected new Masters in City and Regional Planning including developing, managing and accessing ROI for marketing campaigns.
Support Department initiatives by strengthening the department's reputation and outreach by engaging key audiences through use of official social media accounts, website, ad landing pages, print publications, and event marketing presence
Track Return on Investment (ROI) on advertising and marketing campaigns.
Work with faculty, students, staff, stakeholders, alumni, and others to generate original and repurposed content incorporating text, photography, video, and graphics to reach desired audiences.
Utilize various software platforms to design and create effective engaging graphics for digital platform and print publications such as flyers, brochures, postcards, videos, text message, email content, website content and other publications needed to support branding, reputation, and student recruitment.
Daily manage the Department's social media platforms such as Facebook, Twitter, Linkedln, Instagram, YouTube, and other emerging social media platforms.
Create and post engaging content related to the Department's fields, as well as faculty, student, staff, and alumni successes.
Develop and maintain event-based marketing campaigns and materials for academic conferences and local community events
Monitor reports and trends to determine effectiveness of free posted and paid posted content.
Plan daily, weekly, and monthly campaigns integrated with communication, marketing, and student recruiting plans on variety of current topics, public policy, public affair/management, city planning, transportation planning, sustainability & environmental planning, and nonprofit management.
Execute integrated marketing campaigns for student recruitment, Departmental branding, and academic/research reputation.
Work with advertising and other contractors/vendors to support marketing campaigns and ensure best ROI and SEO optimization.
Assist in the creation of content for the Department's website, ad landing pages in the CRM, and other digital content for recruiting students.
Use search engine optimization, search engine marketing (paid advertising) to improve effectiveness of digital campaigns.
Produce weekly, monthly, and annual data reports and trends on campaigns, advertising, CRM data, etc.
Assist in creating and reviewing analytical-type reports (email open rates/click rates, google web analytics, etc.) from marketing activities to assess effectiveness of marketing campaigns.
Report to Department Chair; Work closely with web designer, special events coordinator, communication, recruiting, and admissions staff to successfully execute integrated marketing and communication campaigns and initiatives.
Performs other duties as assigned.
A bachelor's degree in marketing, communication, public relations, multimedia, graphic design, art, or related management field with clear expertise in social media marketing with three plus (3+) years creating webpage content, advertising copy, graphic and digital designs, postcards, pamphlets, brochures, or related experience.
Must have experience using and creating content through Adobe Creative Suite Series (Adobe Illustrator, Adobe Photoshop, Adobe Spark, Adobe Premier Pro), Canva, or other equivalent software and platforms.
Master's degree in marketing, public relations, multimedia, strategic communication, graphic arts, or related management field with clear expertise in social media marketing.
Three plus (3+) years of experience managing marketing and communication projects, conducting marketing in a higher education or student recruiting organization.
Experience using Customer Management Relationship (CRM) platforms.
Experience with social marketing of graduate professional degree programs, preferably in public affairs or urban planning.
Experience marketing with professional organizations in public affairs or urban planning.
High impact social marketing practices and related, supporting software systems
Management and assessment techniques as applied academic program marketing.
Written and verbal interpersonal communication.
Organizing information and projects.
Adhering to deadlines.
Resource management with proactive outreach.
Marketing data analytics, running reports and assess efforts.
Work professionally, collaboratively, and independently.
Build strong relationships with internal and external constituents.
Work with sensitive information and to maintain the highest level of confidentiality prioritize work with ahigh degree of initiative.
manage multiple projects, assignments, and responsibilities.
Proficiently use Microsoft Office Programs such as Word, Excel, PowerPoint, Teams, SharePoint.
Applying data analytics techniques and associated information systems in marketing related to recruiting and retention.
Applicants must include in their online resume the following information: 1) Employment history: name of company, period employed (from month/year to month/year), job title, summary of job duties and 2) Education: school name, degree type, and major.
UTA is an Equal Opportunity/Affirmative Action institution. Minorities, women, veterans and persons with disabilities are encouraged to apply. Additionally, the University prohibits discrimination in employment on the basis of sexual orientation. A criminal background check will be conducted on finalists. The UTA is a tobacco free campus.
With annual research expenditures in excess of $100M, the University of Texas at Arlington is a Carnegie Research-1 “highest research activity” institution committed to life-enhancing discovery, innovative instruction, and caring community engagement. A leading institution in the heart of the thriving North Texas region, UTA nurtures minds within an environment that values excellence, ingenuity, and diversity. With a total global enrollment of over 59,000 in AY 2018-19, UTA is one of the largest institutions in the University of Texas System. Guided by its Strategic Plan Bold Solutions | Global Impact, UTA fosters interdisciplinary research and teaching to enable the sustainable megacity of the future within four broad themes: health and the human condition, sustainable urban communities, global environmental impact, and data-driven discovery. UTA was cited by U.S. News & World Report as having the second lowest average student debt among U.S. universities in 2018. U.S. News & World Report also ranks UTA fourth in the nation for undergraduate diversity. The University is a Hispanic-Serving Institution and is ranked as the top four-year college in Texas for veterans on Military Times’ 2018 Best for Vets list.