Req No: 2023-15443 Category: Marketing Type: Full-Time Contract Salary: $64,480.00 - $95,340 per year Close Date:
Overview SDSU Global Campus strives to be a global leader in providing innovative education programs that transform lives locally and internationally. Our mission is to deliver innovative educational experiences to all learners through credit and non-credit academic and special programs for individuals and groups at various times, in myriad locations, and via different modalities throughout the year. PURPOSE OF THE POSITION
Reporting to the Executive Director of Marketing, the Sr. Manager of Strategic Marketing is responsible for using seasoned skills in market research, the principles, practices and techniques of marketing strategies, data analysis, budget and cost analysis, social media and project management to perform and support the development and execution of marketing planning and activities for Global Campus. This includes strategizing, coordinating and executing events, promotional and advertising strategies and creating materials designed to promote awareness and drive revenue and enrollments for Global Campus' offerings.
The position requires a full understanding of the fundamentals of, and functions of, both traditional and digital marketing, as well as best industry practices. This role will serve as the main point of contact with outside agencies, and serve as a team lead motivating and encouraging creativity and innovation to ensure the team is effectively promoting SDSU Global Campus and its offerings and targeting the correct and appropriate audience in their campaigns.
In addition to their role as the marketing team lead, this position is also charged with working in tandem with external agencies and third-party partners, Program Directors and Managers, Instructional Design, and the entire Student Services team.
The ideal candidate for this position has a positive attitude, a tireless work ethic and an insatiable appetite for growth and organizational change. They are an intuitive marketing strategist with exceptional leadership and communication skills. Proven ability to identify opportunities and deliver effective strategies to generate results.
The person holding this position is considered a mandated reporter' under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.
Responsibilities Marketing Operations - 60%
Manage day-to-day marketing projects and tasks.
Provide operational support and lead team members to accomplish department objectives.
Strategic lead on high-profile projects, overseeing large, often cross-functional organization-wide projects or initiatives as assigned by EDM.
Create systems and processes to streamline operations.
Review, design, and execute improvements to organization, find knowledge and skills gaps and present options to address them.
Improve current marketing processes and coordinate organizational procedures for optimized efficiency and productivity.
Assist in the creation and implementation of marketing plans for 60+ programs.
Assist the Executive Director in conceptualizing, performing and maintaining marketing strategies to meet organizational objectives.
Work with the Executive Director on the administration & monitoring of marketing budget(s) as assigned, ensuring that budget goals are met; as required meets revenue generating goals through effective relationships with external sources.
Support the Executive Director in all aspects of institutional projects and support/may lead as needed Marketing projects, including: meeting deadlines, time management, contingency planning, approval channels and procedures, budgeting,campaign analysis, and tracking / monitoring and creating policy, process and procedures.
Work in tandem with the Marketing Data Analyst(s) to research and analyze new and innovative methods for generating revenue and develop implementation proposals.
Coordinate with the EDM on coverage of all priority meetings.
Supervisory duties include assisting, and at times taking the lead in hiring, coaching, training, and evaluation of department staff.
Marketing Strategy - 45%
Guide marketing data analyst(s) in the execution of market and product research to build and deliver on effective marketing tactics. Assist the Executive Director in formulating data-driven strategies to expand the organization's enrollments and revenue locally, regionally and nationally.
Identify weaknesses and areas for improvement in existing marketing campaigns and develop pragmatic solutions within budgetary constraints. Provide feedback into product development and offerings; collaborate to create, launch and track performance of product and service offerings in specific markets.
Work with outside agencies, third-party partners, and other outside stakeholders in coordination of advertising assets, placement, schedules, and supporting strategy development as needed.
Assist the Executive Director of Marketing in the development and management of marketing budget forecasts, allocation and tracking, and participates in long- and short-term fiscal planning.
Collaborate with the Executive Director of Marketing, to set budgets, review plans, evaluate progress to completion, and oversee external/partner marketing.
Other Duties as Assigned - 5%
Qualifications Minimum Education and Experience
Bachelors degree in a field that would prepare a person to perform duties as described.
Four-years of related professional or technical experience (professional marketing experience).
PREFERRED QUALIFICATIONS AND SPECIAL SKILLS
Specialized Skills Required:
Thorough knowledge of marketing and communication principles, media, and marketing techniques.
Demonstrated experience in Brand Marketing and Direct Response Marketing with demonstrated ability to craft integrated marketing strategies, tactics and messages across all channels and touchpoints, paid advertising in general especially paid search and paid social, including digital and offline marketing like website, social media, print communications, online communications, events and direct mail.
Demonstrated experience working with advertising agencies.
An analytical mind and ability to translate data into actionable, effective, and profitable marketing plans; experience interpreting analytics.
Demonstrated knowledge of best practices and establishing a cohesive integration of the market research practices and techniques to elicit actionable insights.
Proven ability to establish and articulate project scope, strategy and objectives to internal clients, production team and key leadership.
Strong interpersonal communication and political acumen skills. Creative thinker, excellent listener and communicator. Comfortable communicating with all levels of an organization. Intuitive, proactive, collaborative, leader, driver, creative problem solver, analytical, versatile, and 'thrives under pressure' are words that describe you.
Thorough analytical and written communication skills.
Experience working for a university/college-based institution, preferably a self-support unit.
Experience working in a performance-oriented environment utilizing performance expectations, and established goals and objectives.
Experience buying, negotiating, implementing and managing media buys.
Experience managing digital media RFP and procurement processes is a plus.
Additional Applicant Information:
Applicant must live in a commutable distance from SDSU
A background check (including a criminal records check) must be completed satisfactorily before any candidate can be offered a position with SDSU Research Foundation
San Diego State University Research Foundation is an EEO/AA/Disability/Vets Employer
Founded in 1897, San Diego State University is a public institution of higher education located in southern California. SDSU is the oldest and largest university in San Diego and the third largest in the state. SDSU continues to gain recognition as a leader in higher education.Join SDSU and make a difference through meaningful work that contributes to knowledge and provides rich opportunities for students. The dynamic synergy between SDSU and the San Diego region furthers SDSU's excellence and global impact. Every member of our team can proudly proclaim, "I Am SDSU."In addition to SDSU, three not-for-profit auxiliary employers operate to provide services for the University. The SDSU Research Foundation furthers the educational, research and community service mission of SDSU. Aztec Shops provides a diverse portfolio of products and services including operation of the SDSU Bookstore, SDSU Dining, and management of commercial and real estate properties surrounding the campus. Associated Students of SDSU is a student-directed organization that manages programs and facilities enjoyed by students, faculty, staff, and the community-at-large.