Director of Communications and Marketing: York College/CUNY
York College of the City University of New York
Location: Queens, NY, 11415, USA
Internal Number: 26277
Director of Communications and Marketing: York College/CUNY
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York College, founded in 1966, is a center of academic excellence in the heart of Jamaica, Queens. One of the eleven senior colleges in The City University of New York, the College???s mission is to enrich students' lives by fostering an environment where they???ll grow into passionate and engaged learners.
York???s academic programs are housed in three schools: The School of Arts & Sciences, The School of Business and Information Systems, and The School of Health Sciences and Professional Programs. Over sixty baccalaureate programs from across a variety of disciplines, including accounting, aviation management, business, computer science, journalism, social work, teacher education, a dual BS/MS degree in Occupational Therapy, and one of the top-ranked nursing programs in New York State, provide students with opportunities to study liberal arts, sciences, and professional programs. The College also offers five graduate programs: Aviation Management, Clinical Trials Management, Pharmaceutical Science and Business, Physician Assistant, and Social Work.
Located in Queens, the most ethnically diverse county in New York State, the College enrolls 7,000 students from over 95 nations. Nine out of ten students are members of a racial/ethnic minority group, and more than half of undergraduates are the first in their families to pursue higher education.
The College???s 50-acre campus encompasses seven buildings, including science and computer labs, music and television studios, a Performing Arts Center, and a Health and Physical Education Center. The College recently completed seven major construction projects, with more scheduled for the future. In addition, its neighborhood is at the center of a renaissance fueled by economic revitalization.
York College is committed to fostering integrity, diversity, intellectual discovery, and civic engagement to benefit its students, the community, and the world.
The Director of Communications and Marketing will thrive as a strategic communications leader and advance the mission of one of the most diverse, rewarding, and fast-paced education settings at York College, part of the world-renowned City University of New York (CUNY). The incumbent will serve as the College???s chief writer, editor, content creator, and strategist. The successful candidate will direct all communications-related initiatives, both internal and external, across multiple platforms and formats. The Director of Communications and Marketing will collaborate with a talented team of Marketing and Advancement professionals across the College. Above all, the incumbent must believe in the mission of York and, always, go beyond mere compliance to build, maintain, and advance a truly aware and inclusive campus culture centered on belonging and equity.
Reporting to the Vice President of Institutional Advancement and Communications, the Director of Communications and Marketing will work across the College to ensure that the public and its diverse constituents are made fully aware of the college???s goals, resources, and strengths.
Responsibilities and Duties include but are not limited to:
-Develop strategic and comprehensive internal and external communication plans to support institution and division goals and priorities.
-Oversee editorial content for marketing materials; write and edit stories and articles of varying lengths for diverse print and digital media platforms including newsletters, annual reports, and blogs. Deliver greater visibility of the York brand within the New York City and national media markets through a comprehensive digital, social, and traditional media strategy.
-Research and recommend positions, policies, and communications strategies for executive leadership and draft remarks, speeches, op-eds, and other high-profile communications. Position the institution as a leader for student success, equity, and driver of social and economic mobility.
-Collaborate with internal creative resources, including graphic designers to manage print and digital projects from conception to completion. Herald the success of the institution through strategic storytelling across multiple platforms and formats, including video and podcast.
-Manage crisis situations and communicate clearly and accurately about complex and/or sensitive issues, with the ability to practice a high-level of confidentiality.
-Research and recommend positions, policies, and communications strategies for executive speeches and other communications.
-Plan and oversee the implementation of media and key stakeholder events. Promote students, faculty, staff, alumni, donor accomplishments and contributions through the use of data to support fundraising efforts; ensure the College is understanding of and responsive to the changing needs of its internal and external communities; celebrate and promote the values and practices that further the organization???s commitment to equity, inclusion, and a ???culture of care;???
-Oversee production activities, including workflows and deadlines of editorial services to ensure quality and timely completion of projects.
-Oversee editorial content for marketing materials; write and edit stories and articles of varying lengths for diverse print and digital media platforms including newsletters, annual reports, and blogs.
Position is office-based (9am-5pm). The availability of nights and weekends as needed to meet departmental deadlines and urgent priorities is required.
Bachelor's Degree and eight years' related experience required.
Exceptional written communication skills.
Broad and deep knowledge of media relations, content development, internal communications, and public relations, executive speechwriting, communications and messaging.
Experience with social, web, print, and video production are essential. Strong leadership skills are required with a demonstrated ability to lead an editorial and video production team.
Experience with crisis communications.
Experience working with video production, social and new media, web and print
Experience building and leading a team of communications professionals within a large, complex organization or University system.
Demonstrated ability to build consensus and manage complex projects from concept through completion.
Demonstrated ability to work around issues of equity, diversity and inclusion.
Higher Education experience is strongly preferred.
Ability to work directly, comfortably, and efficiently with students, faculty, college leadership, donors, city agencies, and elected officials, plus a wide variety of other stakeholders.
CUNY TITLE OVERVIEW
Develops, implements, and oversees College-wide marketing plans to achieve institutional goals.
Designs and executes a comprehensive strategic plan for marketing, advertising and communications
Develops overall advertising and media strategies to achieve image, awareness, enrollment, recruiting, and/or fundraising goals
Provide professional and managerial oversight of a broad range of marketing programs and tools, including digital, print, mail, broadcast, social networking, and other media
Manages and develops internal staff and external resources
Develops and analyzes key metrics of marketing effectiveness, as well as budgets and costs related to marketing programs and campaigns
Performs related duties as assigned.
Higher Education Officer
COMPENSATION AND BENEFITS
IMPORTANT NOTICE: Health Plan Coverage for Employees Hired on or after October 1, 2022 City of New York employees and employees of Participating Employers and their eligible dependents hired on or after October 1, 2022 will only be eligible to enroll in the EmblemHealth HIP HMO Preferred Plan and must remain in the HIP HMO Preferred Plan for the first year (365 days) of employment.
After 365 days of employment, the employee will have the option of either remaining in the HIP HMO Preferred Plan or selecting a different health plan within 30 days before the end of the 365th day period.
If a new health plan is selected, the new plan will be effective on the 366th day.
Only after the 365th day can the employee participate in any Annual Fall Transfer Period. An employee who needs to request an exemption from the required enrollment in the HIP HMO Preferred Plan can do so by submitting a HIP HMO Opt-Out Request Form to EmblemHealth. An employee, or eligible dependent, must meet certain criteria and the request must be approved by EmblemHealth before the exemption is granted. The HIP HMO Opt-Out Request Form and HIP service area are available on the EmblemHealth website.
The position is hybrid and requires some on-site work and is subject to change.
CUNY's benefits contribute significantly to total compensation, supporting health and wellness, financial well-being, and professional development. We offer a range of health plans, competitive retirement/pension benefits and savings plans, tuition waivers for CUNY graduate study and generous paid time off. Our staff also benefits from the extensive academic, arts, and athletic programs on our campuses and the opportunity to participate in a lively, diverse academic community in one of the greatest cities in the world.
Salary commensurate with education and experience.
The salary range for this appointment is $129,310 - $141,858
HOW TO APPLY
In order to be considered for this position, applicants must include a cover letter, resume, and contact information for three references (email and telephone). Please upload all materials as ONE DOCUMENT in doc, pdf, or rtf format.
You may only apply online through the CUNY.edu job board.
Please go to www.CUNY.jobs.
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York College/CUNY is an EEO/AA/IRCA/ADA Employer.
This posting will close July 12, 2023.
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EQUAL EMPLOYMENT OPPORTUNITY
CUNY encourages people with disabilities, minorities, veterans and women to apply. At CUNY, Italian Americans are also included among our protected groups. Applicants and employees will not be discriminated against on the basis of any legally protected category, including sexual orientation or gender identity. EEO/AA/Vet/Disability Employer.
About York College of the City University of New York
"York College provides students with a one-of-a-kind educational experience. It offers many qualities of a major university, including a distinguished faculty and strong pre-professional programs. At the same time, students benefit from individualized attention and a strong sense of community.
Centrally located in Queens, York College is accessible by car, bus, subway, and the Long Island Railroad. Easy access to the rest o Queens and New York City enables students to pursue community service and internships as part of their curriculum."