S&P Global delivers essential intelligence that powers decision making. We provide the world's leading organizations with the right data, connected technologies and expertise they need to move ahead. As part of our team, you'll help solve complex challenges that equip businesses, governments and individuals with the knowledge to adapt to a changing economic landscape. S&P Global Market Intelligence partners with customers to broaden their perspective and operate with confidence by bringing them leading data sources and technologies that embed insight in their daily work.
S&P Global Ratings offers critical insights for credit, risk and sustainable finance solutions that are essential to translating complexity into clarity, so market participants can uncover opportunities.
S&P Global Commodity Insights enables organizations to create long-term, sustainable value with data and insights for a complete view on the global energy and commodities markets.
S&P Global Mobility turns invaluable insights captured from automotive data to help our clients understand today's market, reach more customers, and shape the future of automotive mobility.
S&P Dow Jones Indices provides iconic and innovative index solutions, bringing transparency to global capital markets.
S&P Global Engineering Solutions solves for tomorrow's challenges today by transforming workflows and end-user experiences with data, insights and technology.
Now about the Role:
TheRole: Marketing Manager, Investor Relations Solutions and RASS Marketing
The Location: New York City, NY or Charlottesville, VA or Englewood, CO
The Team: The S&P Global Market Intelligence marketing team is comprised of creative and enthusiastic B2B marketing professionals located around the world. As part of the Sales and Marketing organization - with strong partnership with the investor relations solutions business unit - we focus on developing and executing product marketing campaigns that build sales pipeline, increase brand awareness and gain market share.
We value teamwork & collaboration, drive ideas with data, and execute in a meaningful way to our internal stakeholders and external clients. The business has a casual and friendly atmosphere with an entrepreneurial spirit. It is crucial that you thrive in a fast-paced, performance-based culture to be successful within our organization.
The Impact: You will be responsible for developing and executing marketing strategies, tactics, and KPIs for our target audience within the Investor Relations Solutions and Corporate Issuer market. As a member of our Marketing team, you will lead internal and external campaigns to launch product, build brand awareness, and drive pipeline and usage for our solutions. While partnering closely with product, sales, and relationship managers to understand business objectives, you'll create and deliver annual marketing plans in alignment with these objectives, and report regularly on progress. Marketing efforts will include email, digital, social, print, webinars, account-based marketing programs, and events. You'll also work on cross-product/segment initiatives that drive synergy sales opportunities.
What's in it for you: With your 3+ years of experience in marketing or a related field and experience in B2B marketing and/or financial services, you will demonstrate your ability to craft clear, compelling messaging for complex products aimed at a sophisticated client base. Using your strong written and presentation skills, you'll create and implement marketing plans that leverage the full suite marketing channels and feel comfortable setting KPIs and regular reporting on metrics.
Responsibilities: ??? Act as a strategic partner to product, sales, and relationship management team members to develop annual marketing plans and produce multi-channel campaigns aligned to the business' growth strategy. Collaborate with these stakeholders and marketing teammates to build effective campaigns that drive demand and contribute to qualified lead pipelines.
??? Maintain a consistent understanding of S&P Global Market Intelligence's solutions and the competitive landscape to create persona-based marketing campaigns
??? Compile, analyze, and present marketing campaign/program results to key stakeholders regularly
??? Create and manage web and social media content assets and SEO and SEM programs
??? Utilize Marketo to build email campaigns that reach target segments and nurture leads towards conversion
??? Partner with events marketing to ensure events are appropriately staffed and reflect our brand; set and proactively collect event ROI metrics
??? Leverage global content from internal thought leaders and recommend new topics to enhance client and prospect engagement for S&P Global Market Intelligence's solutions
??? Create and maintain an inventory of assets to be used for sales enablement and events
??? Seek ways to improve key marketing metrics such as campaign response rates, event attendance rates, feedback scores, quality of leads, thought leadership awareness, new content/product/service introduction and adoption, and brand awareness building
??? Provide support to junior marketing team members to ensure execution of marketing campaigns in alignment with business strategy
What We're Looking For:
??? Bachelor's degree (Marketing, Communications, Business or related field preferred); graduate degree a plus
??? Minimum 3 years in a marketing or communications role or similar experience; B2B financial services experience preferred but not required
??? Foundational understanding of investment banking and other client segments covered by S&P Global Market Intelligence
??? Experience writing persona-driven messaging that clearly communicates solutions' benefits
??? Experience leveraging print, digital, social, and event channels to drive B2B marketing campaigns
??? Strong presentation skills and written skills; ability to communicate with all levels of team and management
??? Able to manage campaign budgets and communicate effectively with creative teams and agencies
??? Excellent organizational and time management skills
??? Familiarity with Salesforce CRM and Marketo marketing automation desired
??? Experience with financial information platforms such as S&P Capital IQ or S&P Capital IQ Pro.
Compensation/Benefits Information: S&P Global states that the anticipated base salary range for this position is $60,000 - $90,000. Base salary ranges may vary by geographic location. This role is eligible to receive S&P Global benefits. For more information on the benefits we provide to our employees, visit https://www.spgbenefitessentials.com/newhires.
Equal Opportunity Employer S&P Global is an equal opportunity employer and all qualified candidates will receive consideration for employment without regard to race/ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status, or any other status protected by law. Only electronic job submissions will be considered for employment.
If you need an accommodation during the application process due to a disability, please send an email to: [email protected] and your request will be forwarded to the appropriate person.
US Candidates Only: The EEO is the Law Poster http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf describes discrimination protections under federal law.