The Director of Marketing is a key player in the success and growth of the Paramount Center for the Arts (PCA). This dynamic leader will oversee promotional efforts throughout the organization with a focus on building engagement and telling our story. They will have the opportunity to collaborate across departments, including performing arts, visual arts, exhibitions and community engagement and supervise a small team of marketing focused individuals.

DUTIES/RESPONSIBILITIES

1. Create and regularly assess the annual marketing plan for the organization
2. Collaborate with various department leaders (performances, visual art classes, exhibitions, gift gallery and community engagement) to coordinate marketing efforts and stay within strategic initiatives and budget
3. Collaborate with marketing associate to plan and manage ad campaigns (online, print, radio, social, etc.)
4. Manage and write copy for marketing channels including website, email, social media and print
5. Oversee planning, creation and completion of theatre programs and annual brochures
6. Create and edit copy for marketing collateral
7. Have a strong understanding of the organization’s finances and oversee marketing budget
8. Approve and track marketing expenditures to budget
9. Manage online reputation by monitoring and responding to online communications
10. Build brand awareness
11. Identify potential patrons and the best ways to connect with them
12. Analyze sales reports and work with department leaders to use that information to adjust plan
13. Evaluate demand for various programs and offerings and adjust marketing as needed
14. Research competitors and similar organizations
15. Supervise in-house graphic designer and marketing associate
16. Typical duties as required.

Apply by sending your cover letter and resumé to Bob Johnson, Executive Director, at [email protected] by June 25, 2023.

EDUCATION – Bachelor’s Degree in relevant field (e.g., marketing, business, communications or related field)        

EXPERIENCE- At least three years of professional experience in marketing and promotion; work within an arts organization or nonprofit preferred.

SKILLS NEEDED

• Exceptional knowledge of current marketing techniques and platforms, with an emphasis on digital and social media

• Excellent written, verbal and interpersonal communication abilities

• Experience leading a marketing team

• Proven budget management abilities

• Project management

• Attention to detail

• Ability to multitask and manage time

• Excellent analytical skills, including reviewing data and reporting

• Professional work ethic

About Paramount Center for the Arts

The Paramount Center for the Arts is a multidisciplinary community arts facility located in Historic Downtown St. Cloud, Minnesota. The facility is owned by the City of St. Cloud and operated by the Paramount Center for the Arts (a 501c3 non-profit organization). The renovated 800 seat historic Theatre (built in 1921) serves as a stage for rent by numerous community groups to perform as well as a venue for professional performances. The mission of the Paramount Center for the Arts is to provide opportunities for artistic production, creative exploration, arts education and the enjoyment of arts and entertainment. Our vision is that all art will change people. The Paramount Center for the Arts will inspire through artistic excellence, transform through exploration of many different art forms, and connect one resident to another as citizen artists, who together, generate a positive impact on the culture and economy of the region.

Connections working at Paramount Center for the Arts