Associate Director, Product Marketing in Executive Education
Location: New York, New York
Internal Number: 536338
Job Type: Officer of Administration
End Date if Temporary: July 1, 2024
Hours Per Week: 35
Salary Range: $70,000 - $82,000
The salary of the finalist selected for this role will be set based on a variety of factors, including but not limited to departmental budgets, qualifications, experience, education, licenses, specialty, and training. The above hiring range represents the University's good faith and reasonable estimate of the range of possible compensation at the time of posting.
Reporting to the Head of Marketing & Sales, the Associate Director manages and implements B2C marketing campaigns for a portfolio of open programs and general marketing campaigns. This individual will also manage the relationships with our partners to implement and approve all co-branded marketing collaterals.
Develop and maintain all marketing assets, lead generation and lead nurturing campaigns to support a portfolio of Open Programs.
Create and maintain an alum engagement calendar that includes but is not limited to: direct mail, email marketing, social media, and incentives.
Manage relationships with creative agencies and closely work with Senior Associate Director, Digital Marketing with 3rd party vendors (like Google, Bing, and LinkedIn) to develop and implement marketing campaigns.
Launch new initiatives and channels that will unlock new growth for the business. Measure channel performance regularly and report on how marketing is driving key metrics.
Develop in person or online events to increase our visibility and brand awareness among HR, L&D, and senior business executives. Work on marketing and sales asset to support our outreach and communication, such as website, collaterals, PowerPoint deck, etc.
Support the Head of Sales and Marketing on new branding or marketing projects to support the Executive Education team.
Manages internal and external resources (faculty, agencies, photographers, videographer, etc.) to develop and deliver content.
Oversees production and maintenance of content across mediums ??? from print and digital assets to ensure the program content is consistent throughout all mediums.
Other related duties as assigned.
Bachelor???s degree or its equivalent required. Minimum 3-5 years of related experience required.
Must have demonstrated excellent interpersonal and communication skills to establish professional working relationships with internal stakeholders and colleagues, external partners, clients, delegates, and vendors. The ideal candidate anticipates opportunities and challenges, identifies and implements creative solutions, and works well under deadlines and pressure. Fluency in MS Office suite a must, and the ability to quickly adapt to new technologies (i.e., CRM/ databases and internet publishing tools)
Experience in professional services or luxury sectors and knowledge of the higher education market is a plus.
Equal Opportunity Employer / Disability / Veteran
Columbia University is committed to the hiring of qualified local residents.
Columbia University is one of the world's most important centers of research and at the same time a distinctive and distinguished learning environment for undergraduates and graduate students in many scholarly and professional fields. The University recognizes the importance of its location in New York City and seeks to link its research and teaching to the vast resources of a great metropolis. It seeks to attract a diverse and international faculty and student body, to support research and teaching on global issues, and to create academic relationships with many countries and regions. It expects all areas of the university to advance knowledge and learning at the highest level and to convey the products of its efforts to the world.