Job Summary:

Essential Duties:

• Defines/manages Police Department branding and establishes marketing plans/strategies.
• Creates, updates, and manages Police Department internet presence.
• Performs regular reviews of web site pages to ensure accuracy, timeliness, and relevance.
• Monitors Police Department content and image on external internet sites.
• Establishes presence on internet sites with recruiting opportunities.
• Create/Approve content for social media including Facebook, Twitter, Instagram, and other social networking tools to promote the agency in the community.
• Develops/approves promotional media and items for the department in various formats, which may include graphics, pamphlets, flyers and posters, and/or other formats.
• Facilitates/Coordinates and approves video content to support Police Department functions including recruiting, public education, training, and in support of various department units.
• Participates in/on a variety of meetings, committees, teams, and/or other related groups to provide advice and guidance regarding outreach opportunities and options.
• Prepare promotional materials in support of recruiting, training, community engagement, and various branding efforts.
• Liaise with other campus departments for partnerships, promotions, and other campaigns.
• Produce annual report and periodic reports for the department.
• Monitor and enact continuous improvement of UPD image and external relations.
• Coordinate publicity for special events.
• Manage web-based marketing opportunities including search engine optimization.
• Supervise student employees.
• Performs other duties as assigned.

Required Qualifications:

• Bachelor's degree in Communication, Visual Arts, Marketing, or related field.
• Two (2) years of significant and progressive experience in marketing communications and external relations for university, non-profit, and/or corporate organizations or the equivalent.
• Ability to complete all physical tasks as needed.

Preferred Qualifications:

• Master's degree in communication, visual arts, or related field.
• Five (5) years of significant and progressive experience in marketing communications and external relations for university, non-profit, and/or corporate organizations or the equivalent.

Special Instructions:

EEO Statement:

Open Until Filled: Yes

Location: Arlington

About The University of Texas at Arlington

With annual research expenditures in excess of $100M, the University of Texas at Arlington is a Carnegie Research-1 “highest research activity” institution committed to life-enhancing discovery, innovative instruction, and caring community engagement. A leading institution in the heart of the thriving North Texas region, UTA nurtures minds within an environment that values excellence, ingenuity, and diversity. With a total global enrollment of over 59,000 in AY 2018-19, UTA is one of the largest institutions in the University of Texas System. Guided by its Strategic Plan Bold Solutions | Global Impact, UTA fosters interdisciplinary research and teaching to enable the sustainable megacity of the future within four broad themes: health and the human condition, sustainable urban communities, global environmental impact, and data-driven discovery. UTA was cited by U.S. News & World Report as having the second lowest average student debt among U.S. universities in 2018. U.S. News & World Report also ranks UTA fourth in the nation for undergraduate diversity. The University is a Hispanic-Serving Institution and is ranked as the top four-year college in Texas for veterans on Military Times’ 2018 Best for Vets list.

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