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Associate Director, Digital Analytics - Marketing and Communications, Tepper School of Business
We are seeking an Associate Director of Digital Analytics! This position assesses and optimizes website and other digital communication engagement to drive data-informed decisions that support the marketing objectives of the Tepper School of Business. Robust data analysis and reporting are key responsibilities of this role, which support digital marketing implementation and evaluation (website, email, ad campaigns) and cross-channel reporting (Google Analytics). This role is responsible for website performance analytics and other metrics such as digital ad campaigns, social media engagement, and earned and paid media campaigns. These analytics drive data-informed decisions that support return on investment related to advertising, content, optimization, syste


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