POSITION OFFERED: Director of Strategic Marketing

EMPLOYMENT DATE: ASAP

TERM OF EMPLOYMENT: Renewable, Full-Time, 12-Months

JOB DESCRIPTION: Tompkins Cortland is looking for an individual who is ready to take on a leadership role within a newly created Strategic Marketing department. The Director of Strategic Marketing has responsibility for visionary leadership in the College’s enrollment marketing strategy, recruitment initiatives, public relations, innovative digital content, meaningful messaging and branding expertise for Tompkins Cortland Community College. The Director oversees the entire marketing and communication effort including the development and implementation of a strategic marketing and branding plan. Coordinates with departments across the College to increase student enrollment, manage external communications and the College’s identity and image. This is an excellent opportunity for someone who has been working in the field and is seeking advancement. . This position is within the Professional Administrators Union.

MINIMUM QUALIFICATIONS: Bachelor’s degree and seven (7) years’ experience or a Master’s degree in marketing, public relations, business, or related field and five (5) years’ experience. Experience in marketing, including expertise in the development and implementation of strategic marketing, communication, and branding plans in a higher education setting. Supervision experience.

DESIRED QUALIFICATIONS: Experience in a higher education setting.

EXPECTED HIRING SALARY RANGE:  $78,854 - $98,568 - Starting salary will be commensurate with qualifications and experience. As a College employee, this appointment includes NYS retirement benefit options with a choice of a pension or generous matches to 414 retirement plan upto 16% employer contribution, attractive Health Care options with 80% of premiums covered by the College, post-retirement health insurance and supportive work-life balance with 16 holidays, 20 vacation and 12 sick days per year along with tuition assistance in addition to other benefits offered by the College. Inquire for additional details.

Review of applicants to begin June 23, 2023 and continue until position is filled.

To view the full position description and apply, visit www.tompkinscortland.edu/college-info/employment.

Note: Additional application materials/essays will be requested.

Tompkins Cortland Community College is a culturally diverse campus with over two decades of strong partnerships with international colleges and universities and a commitment to preparing our students for citizenship in a global society. Tompkins Cortland Community College is accredited by the Board of Regents of the State of New York and by the Middle States Association of Colleges and Schools and awards associate degrees in career-oriented and liberal arts/sciences programs of study. Enrollment is approximately 3,500 students. To learn more about the College, visit our website at www.tompkinscortland.edu. Visa sponsorship not available. Women and minorities are strongly encouraged to apply. AA/EOE

 Location: Tompkins Cortland Community College is located in the naturally beautiful and culturally rich Finger Lakes region of upstate New York, near Syracuse, Rochester, Ithaca, and Binghamton. The area is host to many colleges, including Cornell University, as well as excellent healthcare, museums, festivals, and business enterprises.

About Tompkins Cortland Community College

Tompkins Cortland Community College is one of 30 community colleges and 64 campuses in the State University of New York system. Located in Dryden, the college serves more than three thousand students in credit programs and another three thousand in non-credit workshops and customized training.The college offers 54 academic programs in business, computers, health, communications, liberal arts, criminal justice, and human services. Specific degree programs include broadcast production, computer forensics, engineering science, new media, sport management, hotel and restaurant management, wine marketing, and several liberal arts programs, including education and general studies.The college attracts a diverse student body from most counties in New York State, several other U.S. states, and nearly 70 countries. The learning environment is enriched by students of all ages and backgrounds. About half of the college's graduates transfer as juniors to bachelor's degree programs at a wide variety of colleges and universities around the world, including Cornell University and Ithaca College. TC3 students study both full-time and part-time, and the college is a leader in online education. The c...ollege operates extension centers in Ithaca and Cortland.TC3 is extensively involved in our community. The college provides contract training for most major employers and provides an array of non-credit workshops designed to build skills relating to computers, leadership and supervision, personal growth, and many other areas.As a learning-centered college, TC3 is strongly committed to building on strengths to achieve student success.

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