Associate Director of Marketing, Student Recruitment and Global Outreach
University of Chicago (UC)
Location: Chicago, Illinois
Internal Number: JR23161
Location: Chicago, IL
Works collaboratively and as a project manager across team members in marketing, recruitment, operations, and analytics.
Has a keen understanding of awareness building at the top of the funnel for degree and/or non-degree/short-term programs, and how to create effective nurturing campaigns for different populations.
Performs the following marketing functions: multi-channel marketing communications /advertising; Web blogs or digital marketing; market research; development or review and update of the marketing infrastructure and management of external sales agency relationships. Monitors, analyzes, and reports on sales and circulation activity. Analyses possible solutions using standard procedures. Provides support for Marketing budget management, tracking payments, purchase orders, monitor cost of external vendors and contract employers, and projecting future costs. Monitors multiple deadlines on a daily basis to ensure projects are on schedule and expectations are aligned for a variety of print and digital projects, working with both internal and external staff for design, writing, and copy editing.
Supports the sales enablement function of SRGO marketing team by updating key materials used by the recruitment team, and conducting and presenting competitor research.
Conducts research, analyzes data, and monitors industry trends and best practices to implement, test and refine strategies, with specific knowledge of competitor programs.
Keeps abreast of trends in digital marketing, ensuring Harris is leveraging new and emerging channels to reach and engage prospective students.
Project manages the revision and development of new pieces to be used for print media, social, video, website, blog and other communications to be used throughout the admissions cycle. Experience with editing and excellent attention to details.
Collaboratively develops recruitment event strategy, elevating the profile of the Harris School in key markets while driving enrollment and project manages virtual and in-person events, helping to manage event calendar, logistics, inventory and design of promotional materials, and key outreach initiatives to increase event attendance.
Develops one or more of the following marketing functions: marketing communications and advertising, web blogs or other digital marketing, and market research. Reviews and updates marketing infrastructure which may include one or more database systems, the intranet, and external web sites.
May assist managing relationships with external sales agencies.
Performs other related work as needed.
Five or more years of experience in marketing or communications.
Experience with new non-degree program launch and marketing.
Experience with programmatic and strategic event planning and execution.
Multicultural environment and with diverse clients.
Familiarity with higher education environment and knowledge of the University of Chicago.
Writing or editing in a professional setting.
Project management and working with external contractors or vendors.
Technical Skills or Knowledge:
Experience with Excel, Slate, Salesforce or other CRM and data visualization tools such as Tableau.
Ability to prioritize work and meet deadlines, experience with project management.
Ability to work independently and as part of a team.
Excellent attention to detail.
A collaborative attitude and regular communication with Marketing and Communications and other professionals on campus to ensure consistency in messaging and branding.
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