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Digital Marketing Manager
The State University of New York at Fredonia is hiring a Digital Marketing Manager. The manager will lead paid digital and organic social media strategies for student recruitment, including undergraduate, graduate, international, and transfer students. The manager will strategize, plan, and execute integrated strategic marketing efforts to reach prospective students from inquiry generation through deposit and enrollment. This new position will utilize multiple acquisition channels, including but not limited to organic and paid search, paid advertising, purchased lists, email marketing, social media marketing, and optimized websites. The manager will also be the campus social media "champion" and will execute our organic social media strategy for campus, and will share that strate
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