Specialist, Design, Media, & Marketing - Western Kentucky University
Western Kentucky University
Location: Bowling Green, Kentucky
Internal Number: 166923
Location: Bowling Green, KY Category: Staff Posted On: Thu Aug 31 2023 Job Description:
The Potter College of Arts & Letters (PCAL) Dean's Office is seeking a Design, Media, and Marketing Specialist. The position is responsible for the oversight or implementation of all design, media, and marketing projects within the college. The qualified candidate must be proficient in producing content by hand or by using technology, including computer software programs. The successful candidate must be proficient in Adobe's Creative Suite?including Photoshop, Illustrator, InDesign, etc.
Work with the PCAL Dean's Office staff and campus partners to develop media and marketing strategies for events, programs, and campaigns.
Write, edit, distribute, maintain, and manage college-level social media posts for target audiences.
Manage and maintain PCAL website.
Implement PCAL's digital strategy and measure its reach and impact.
Coordinate with Academic Program Marketing on projects.
Serve as PCAL liaison with Image West.
Serve as PCAL representative and attend WKU Marketing and Communication meetings.
Assist Communication and Events Specialist as needed with events and programming.
Coordinate photography shoots.
Other duties as assigned.
Knowledge, Skills, and Abilities Considered Essential for Success
Position requires foundational knowledge and skills in the principles and techniques of artistic and graphic design.
The required knowledge and skills are normally obtained through a college degree in graphic design, fine arts, professional writing, or a related field, or through technical experience and/or relevant coursework.
Strong communication skills and the ability to use and maintain currency with applicable computer software packages and systems are essential.
Ability to translate the communication needs of PCAL into written words and artistic designs appropriate for social media to maximize the impact and message to the intended audience, both aesthetically and technically appropriate.
Strong project management skills and ability to work effectively with multiple stakeholders.
Bachelor's degree in graphic design, multimedia design or related fields
Experience using the Mac platform
Experience in web design and maintenance
Experience in reading and comprehending website analytics
Experience using Adobe Creative Suite, especially Photoshop, Illustrator, InDesign
Experience with social media platforms in a university or corporate setting
Experience using verbal and written skills to translate complex, detailed information into clear, powerful visual pieces
Ability to translate the communication needs of PCAL into written words and artistic designs appropriate for social media to maximize the impact and message to the intended audience
Applicants must currently be authorized to work in the United States on a full-time basis
Salary Range: $40,000 - $43,000
Kentucky state law requires all public institutions of postsecondary education to conduct pre-employment criminal background checks to determine suitability for employment.
Western Kentucky University (WKU) is committed to a policy and practice of providing equal employment and educational opportunities to all individuals. In accordance with Title VI and VII of the Civil Rights Act of 1964, Title IX of the Educational Amendments of 1972, Section 504 of the Rehabilitation Act of 1973, Revised 1992, and the Americans with Disabilities Act of 1990, no form of discrimination or harassment will be tolerated at WKU on the basis of race, color, ethnicity, national origin, creed, religion, political belief, sex, sexual orientation, gender identity/expression, marital status, age, uniformed services, veteran status, genetic information, pregnancy, childbirth or related medical conditions, or physical or mental disability in admission to career and technical education programs and/or activities, or employment practices.
Persons with disabilities, who need reasonable accommodations to participate in the application and/or selection process, should notify the office of Institutional Equity. To request an accommodation, report a complaint, or ask questions regarding WKU's Discrimination and Harassment Policy (#0.2040), please contact Ms. Ena Demir, Executive Director/Title IX Coordinator via email at firstname.lastname@example.org or by phone at (270) 745-6867. Ms. Demir is also responsible for coordinating the University's response to complaints related to sex and gender harassment. Additional information regarding Title IX is accessible via WKU's https://www.wku.edu/titleix/ website.
Western Kentucky University (WKU) prepares students of all backgrounds to be productive, engaged, and socially responsible citizen-leaders of a global society. The University provides research, service and lifelong learning opportunities for its students, faculty, and other constituents. WKU enriches the quality of life for those within its reach.