Develops broad marketing communication plans and strategies which include publications, promotional matters, press releases, events, Web and social media.
Develops plans and oversees execution of medium to large complex events.
Writes and develops communication content such as promotional material, ads, feature stories, Web content, social media and press releases. Refines messages and objectives and adapts writing style to audience.
Oversees Web design, Web content and social media.
Assesses effectiveness of communications by defining metrics and methodology for measuring results.
Contributes to the development of institutional communication, branding/identity and marketing standards. Oversees development of department, college or division brands within institutional guidelines.
Responsible for overall marketing communication budget, including events and advertising.
Functions as technical expert in marketing communication trends, design and use of technology and social media.
Manages and provides guidance to staff and student employees, designers, writers, photographers and other vendors.
Functions resource for staff. Responds to internal and external inquiries.
May fulfill editorial role.
Short Job Description:
Bachelor's degree in related field from an accredited institution.
One of the top-100 public universities in the United States, Western Michigan University is committed to being learner centered, discovery driven and globally engaged. Founded in 1903, what was once Western Michigan College became Michigan's fourth public university in 1957. Since then, WMU has undergone dramatic growth in size and stature. Today, the University offers more than 240 academic programs to students pursuing degrees through the doctoral level. More than 20 percent of its 25,000 students are enrolled in graduate course work, studying in disciplines ranging from atomic physics and graph theory to medieval literature and blind rehabilitation. Of 101 graduate offerings available, 30 lead to a doctoral degree.