Assistant Director Strategic Marketing, Loyola College of Arts and Sciences
Loyola University Maryland
Location: Baltimore, Maryland
Internal Number: 7066
The Assistant Director of Strategic Marketing will plan, coordinate, administer, and analyze comprehensive marketing strategies for programs in Loyola College of Arts and Sciences (LCAS). As a member of the University's office of marketing and communications, as well as a member of the LCAS dean's administrative office, the assistant director plays a key role in branding LCAS and marketing the various graduate programs. The assistant director will work collaboratively with members of LCAS, Undergraduate Admission, Graduate Admission, and the Office of Marketing and Communications.
Marketing Strategize and develop new marketing campaigns and initiatives in conjunction with the strategic marketing team and dean and associate deans in Loyola College of Arts and Sciences. Write the annual marketing plans for LCAS programs in consultation with the Director of Strategic Marketing and Associate Vice President for Marketing and Communications. Initiate, coordinate, and execute the annual marketing plan for LCAS graduate programs. Develop and write content for the web, advertising, social media channels, video, magazine, direct marketing materials, or other similar digital and print publications. Prepare and coordinate the production of marketing support materials. Work closely with the recruitment staff to carry out complementary marketing recruitment tactics aimed at new graduate student inquires, applications, and enrollment yield.
Communications Identify, write, and communicate student and faculty testimonials and other marketing copy for internal and external distribution and publication. Implement the online and traditional media plans. Build and maintain graduate program web properties. Work with the director of strategic marketing, director of university communications, associate director of creative design, and director of web communications to contribute to the development of other needed content through various communications channels. The assistant director will work to ensure a consistent brand experience across all communications channels.
Administrative Act as a primary liaison between the office of marketing and communications and LCAS to ensure an effective marketing approach to build and maintain a strategy consistent with Loyola's brand. Represent LCAS in meetings with marketing consulting and creative services firms, as needed. Advise faculty and staff concerning the planning and proper use of publications and public relations approaches, assist in the direction of special programs conducted by LCAS, including arranging for publicity. Develop marketing reports in conjunction with the strategic marketing team and share those reports with various stakeholders. Plan end of term/year review meetings with consulting partners and school, as needed.
Professional Development Stay informed of emerging and relevant industry trends, events, and news. Pursue professional development opportunities to grow skillset.
Performs all other duties and responsibilities as assigned or directed by the supervisor. This may include attendance of and participation in required training for role.
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Successful candidates for any staff, faculty, or administrative position at Loyola University Maryland will be subject to a pre-employment background check. Note: In some cases, experience and/or education may be substituted for requirements.
Loyola University Maryland is a Jesuit, Catholic university committed to the educational and spiritual traditions of the Society of Jesus and to the ideals of liberal education and the development of the whole person. Accordingly, Loyola inspires students to learn, lead, and serve in a diverse and changing world. Loyola’s beautiful, historic Evergreen campus is located in Baltimore, and its graduate centers are in Timonium and Columbia. Loyola enrolls 4,000 undergraduate and 2,000 graduate students across the Sellinger School of Business and Management, the School of Education, and Loyola College of Arts and Sciences. Founded in 1852, Loyola is one of 28 Jesuit colleges and universities in the United States and the first to bear the name of Saint Ignatius Loyola, founder of the Society of Jesus.