As New York's leading online school in New York since 2006, the CUNY School of Professional Studies (CUNY SPS) offers the most online bachelor's and master's degree options at the City University of New York, and serves as the University's first undergraduate all-transfer School. With 26 degrees and numerous other non-degree and grant-funded workplace learning programs, CUNY SPS meets the needs of adults who wish to finish a bachelor's degree, progress from an associate's degree, earn a master's degree or certificate in a specialized field, and advance in the workplace or change careers. Consistently ranked highly by U.S. News & World Report for its online offerings, CUNY SPS has emerged as a nationwide leader in online education. The School's renowned and affordable online programs ensure that busy working adults may fulfill their educational goals on their own time and schedule. As CUNY SPS moves beyond its' 20th year, we dedicate ourselves to engendering an innovative and transformative student-centered experience.
Reporting to and under the leadership of a new Dean, or designee, the Chief Marketing Officer will spearhead strategic initiatives designed to drive enrollment growth and enhance the visibility of CUNY SPS online adult-focused programs. As the key architect of our marketing and communications strategy, the successful candidate will play a pivotal role in shaping the narrative of our institution and promoting our online academic offerings to increase adult student enrollment. Core responsibilities include:
Create and execute marketing plans to drive enrollment across all academic programs; analyze market trends, conduct competitor analysis, and identify opportunities to increase adult online student enrollment.
Collaborate with enrollment management and academic partners to create and tailor marketing strategies to specific enrollment targets and contribute to overall online, adult learner enrollment growth.
Develop and implement comprehensive marketing and communication strategies aligned with the institution's goals and values; collaborate with senior leadership to define key messaging and positioning for the institution.
Uphold and enhance the institution's brand image through consistent messaging and visual identity; ensure all marketing materials align with the institution's brand guidelines.
Develop and maintain relationships with media outlets and key stakeholders to enhance the institution's public profile; respond effectively to media inquiries and manage crisis communications.
Act as a spokesperson for the School and serve as the primary media contact; cultivate and maintain positive relationships with local, regional, and national media outlets.
Lead digital and other marketing efforts, including social media, SEO, content marketing, programmatic marketing, and email campaigns to reach target adult student audiences effectively; utilize analytics tools to assess the performance of marketing campaigns and make data-driven decisions.
Oversee sps.cuny.edu as the School's website owner, developing and implementing a strategic plan that incorporates a continuous cycle of improvement for the site's operational practices, processes and systems.
Oversee internal communication efforts to ensure staff, faculty and students are well-informed about institutional initiatives, achievements and news; implement strategies to enhance internal communication channels and employee engagement; develop and deploy crisis communication plans.
Manage the marketing and communications budget effectively, optimizing resources for maximum impact.
Fulfill other leadership responsibilities, management duties and projects, as assigned by Dean.
??? Until further notice, work will be performed in a hybrid manner with 70% onsite presence.
This position is in CUNY's Executive Compensation Plan. All executive positions require a minimum of a Bachelor's degree and eight years' related experience.
The preferred candidate will be a visionary leader with a demonstrated record of leading and inspiring high-performing teams whose goal is to strategically increase adult learner enrollment in online programs, delivering compelling promotional campaigns and empowering managers to excel in their roles and contribute to the collective success of the institution. With a strategic mindset, this individual will have a proven track record of developing and executing plans that achieve robust adult and nontraditional student enrollment in online programs.
The preferred candidate will also have an exceptional ability to navigate complex organizational structuresand drive change and online program growth.
Specific experience and attributes will include:
Master's degree from an accredited university in a related field.
Minimum of ten (10) years of experience, achievement and innovation in online and adult-learner higher education marketing and communications.
Proven experience in developing and implementing digital marketing approaches and strategies that promote and lead to continuous online enrollment growth.
Deep understanding of the current higher education landscape and enrollment trends, especially as it pertains to online learning and adult student populations, and that has translated in to successful marketing strategies.
Skill in working in a data-driven environment and in using data to inform successful marketing and recruitment strategies.
Excellent leadership skills and ability to communicate diplomatically across broad constituencies.
Demonstrated experience in organizing, developing, and implementing operational systems in a university setting and managing a high-volume workflow office.
Demonstrated knowledge of principles and processes for delivering class-leading customer service levels.
Commitment to continuous improvement, innovation, and the integration of excellence in all endeavors.
Commitment to the University and campus values of equity, diversity and inclusion.
COMPENSATION AND BENEFITS
Salary range of $140,000 - $150,000 commensurate with education and experience.
CUNY's benefits contribute significantly to total compensation, supporting health and wellness, financial well-being, and professional development. We offer a range of health plans, competitive retirement/pension benefits and savings plans, tuition waivers for CUNY graduate study and generous paid time off. Our staff also benefits from the extensive academic, arts, and athletic programs on our campuses and the opportunity to participate in a lively, diverse academic community in one of the greatest cities in the world.
HOW TO APPLY
Visit www.cuny.edu, access the employment page, log in or create a new user account, and search for this vacancy using the Job ID# 27916 or Title. Select "Apply Now" and provide the requested information.
Candidates should provide a resume and cover letter.
February 22, 2024
JOB SEARCH CATEGORY
CUNY Job Posting: Executive
EQUAL EMPLOYMENT OPPORTUNITY
CUNY encourages people with disabilities, minorities, veterans and women to apply. At CUNY, Italian Americans are also included among our protected groups. Applicants and employees will not be discriminated against on the basis of any legally protected category, including sexual orientation or gender identity. EEO/AA/Vet/Disability Employer.
In 2003, the Board of Trustees of the City University of New York created the CUNY School of Professional Studies (SPS) with the purpose of meeting the educational needs of working adults, organizations, and employers. Since then, SPS has developed into a well-established school serving New York City's dynamic marketplace through the provision of timely, innovative, and academically rigorous programs of study designed to address new or unmet needs. Home to CUNY's first fully online undergraduate degrees and groundbreaking master's degree programs, SPS has found new ways of fulfilling CUNY's mission of access, reaching students with new modes of instruction, new courses and curricula, and new kinds of learning tailored for diverse requirements and constituencies. It has launched a dozen degrees - six bachelor's and six master's degrees - since 2006, and there are more currently in development. Enrollments have grown to over 2000 students in the credit-bearing programs, and the School has seen more growth in its non-credit offerings, with a portfolio of grant-funded programs currently accounting for more than $6 million. In addition, the School now maintains an active Alumni Association, has established the SPS Foundation, and will soon occupy its own dedicated space.