Associate Director of Digital Marketing and Web Strategy
Alfred State College
Location: Alfred, New York
Type: Full Time
Benefits options include:
Cost effective health insurance premiums with 73% to 88% covered by the employer.
PPO or HMO option for personalized healthcare solutions.
Exceptional fertility benefits available.
Accumulated sick leave can cover a health insurance premium in retirement.
Dental and Vision:
No cost dental and vision benefits for employees and eligible dependents.
Tuition benefits to invest in your continuous learning and professional development.
Paid Time Off:
New employees are eligible for up to an impressive 22 vacation, 5 personal and 13 paid sick days per year, increasing with years of service.
Up to 13 paid holidays annually
Paid parental and family leave
Various retirement options, including a defined benefits (pension) plan. With the pension, retired employees receive a defined monthly income for the rest of their life.
Additional pre- and post- tax voluntary retirement savings options are available.
4 Year Degree
Join our dynamic and innovative marketing and communications team as the Associate Director of Digital Marketing & Web Strategy. Reporting to the Chief Marketing Officer, the associate director leads digital marketing efforts, builds brand awareness, and implements a comprehensive web content strategy. In this position, you will develop and execute an integrated digital marketing plan across multiple channels and inquiry sources to align with strategic marketing and enrollment objectives. Alfred State's digital marking strategy, reporting, and continual improvement must produce an efficient and sustainable student acquisition model that also reinforces the overall university brand. You will manage external partners and internal stakeholders to ensure an integrated approach to cross-channel marketing and a consistent level of content quality. Your valuable work will allow ASC to reach and generate admissions leads for key audiences, including undergraduate, transfer, online, and international students.
Minimum education, skills, and abilities:
3+ years of progressively responsible experience in lead generation and marketing and communications, particularly in higher education / enrollment.
Experience generating leads and reaching targeted audiences via paid and organic digital media, SEO, and email marketing.
Working knowledge of Google Analytics and reporting.
Experience and knowledge of content management systems, web content strategy, and information architecture.
Experience with keyword strategies, SEO tactics, and standards.
Experience in implementing paid digital tactics and standards.
Strong organizational skills and attention to detail.
Ability to work as a team member as well as the confidence to work independently
Excellent interpersonal, organizational, analytical, and communication skills.
As the #1 SUNY Regional College according to US News, Alfred State College's recent achievement of enrolling the largest incoming class in over a decade with a remarkable 20% increase in new enrollment speaks to our growth and success. We offer a unique opportunity for prospective employees to find purpose in helping students launch rewarding careers while finding one themselves, all within an institution that not only provides a supportive and enriching work environment but also offers competitive compensation, comprehensive healthcare coverage, and opportunities for professional growth and development.
At this SUNY College of Technology, we provide a range of associate and bachelor's degree programs across diverse majors, with a strong focus on project-based learning, sustainability, and civic engagement. We're proud to maintain an applied learning environment that not only allows students to gain hands-on experience but also enables our exceptional faculty to wholeheartedly dedicate themselves to teaching. Here, teaching takes precedence over research, and our faculty's primary mission is to guide, mentor, and inspire our students to excel. With smaller class sizes and our u...nwavering commitment to personalized education, our faculty can genuinely focus on nurturing the next generation of leaders, problem solvers, and innovators.
Our picturesque rural campus is nestled in a beautiful valley in the Southern Tier of New York. Situated about an hour and a half away from the metropolitan areas of Rochester and Buffalo, our charming locale is also near the Finger Lakes region of western New York known for scenic views, unique landscapes, outdoor adventure, festivals, quaint towns and cultural attractions. Here, you'll find a winning combination of advantages. It's not just a place to work; it's a place to call home, whether you're drawn to the natural beauty of the area, the warmth of a tight-knit community, or the promise of a bright future. Here at Alfred State College, you'll find it all.