The Digital Marketing & Advertising Specialist is an integral member of Heinz College's Marketing team within Carnegie Mellon University's Heinz College of Information Systems and Public Policy. This position is responsible for growing the college's reputation and brand reach through paid digital campaigns across a variety of platforms implementing native, display, social media, SEM, Video (OTT) and email advertising tactics. The digital marketing & advertising specialist will regularly perform market research and benchmarking tasks to inform strategy recommendations. This position sits within a highly collaborative marketing and comms team and helps leveraging paid campaigns in more traditional brand awareness as well as lead generation efforts.

It is a highly visible position that offers a unique opportunity to be part of a team working to shape the digital advertising presence of Heinz College, engage with a diverse audience, and ensure CMU's Heinz College is a national leader in social media advertising.

Core responsibilities include:

• Outline paid digital marketing plans, develop editorial calendar for advertising channels, and implement upon approved plans (including DPS, OTT and Cookieless tactics with first party data); works directly with supervisor and colleagues to determine priorities; makes judgment on which outlets / channels best represent the brand and college priorities for advertising. Assesses and analyzes any risks and issues that may compromise project performance and communicates information to supervisor.
• Manage paid placements for optimization.
• Brainstorm and create A/B tests when appropriate.
• Stay current on all digital advertising trends; Familiar with SEM best practices, Google Ads and remarketing.
• Skilled communicator on online social media channels with the ability to use these platforms for marketing all of Heinz College's schools, programs, research, events, initiatives, and centers. Develop content that matches strategic goals of the organization and use a variety of online tools to ensure a strong user experience across a wide range of audiences.
• Work collaboratively with organic content teams to help lift and amplify reach with paid tactics.
• Detail focused provide final review and edit of content prior to publishing; Publish approved content in campaigns.
• Highly creative with taking photos and generating videos for social media use; Demonstrated ability to create creative designs social media use.
• Plan and coordinate a wide range of multi-media and marketing projects from planning through execution. Multiple projects may be concurrent.

Flexibility, excellence, and passion are vital qualities within the Heinz College. Inclusion, collaboration and cultural sensitivity are valued competencies at CMU. Therefore, we are in search of a team member who is able to effectively interact with a varied population of internal and external partners at a high level of integrity. We are looking for someone who shares our values and who will support the mission of the university through their work.

You should demonstrate:

• Ability to thrive in a fast-paced environment.
• Multitask and shift quickly to meet deadlines.
• Passion for coming up with ideas, bringing those ideas to life in innovative ways, and then looking for equally innovative ways to share what you've built.
• Able to analyze and report on communication metrics of various complexity. Able to use qualitative and quantitative analytical skills to assess effectiveness of communications and use data analysis to influence decision making in relation to strategic/operational plans; develop campaign reports to summarize performance against KPIs.
• Strong interpersonal skills with the ability to communicate effectively and with a high level of professionalism within a decentralized and diverse environment; ability to work effectively as a team member; able to reach consensus and achieve team goals; and freely share information and knowledge with the team.
• Ability to adapt to diverse cultural and generational needs and develop strategies that best meet those needs.
• Ability to solve practical problems by relying on strong analytical, reasoning, and problem-solving skills.
• Ability to foster and work well in a culture of innovation, collaboration, and continuous improvement.
• Demonstrate the highest level of integrity while promoting CMU's mission and values.
• Ability to quickly assimilate new knowledge and appropriately apply it on the job.
• Ability to make sound decisions with little to no supervision.

Qualifications:

• Education: Bachelor's Degree in Marketing, Advertising, Branding, Writing, Communication, or related fields. Masters degree preferred.
• Work Experience: 3-5 years experience in Advertising, Marketing, Social Media, Creative Content Creation experience

Requirements:

• Successful background check

Additional Information:

• This dynamic role requires flexibility. Occasional evening and weekend work may be necessary. On a daily basis, some tasks could include capturing media content (photo/video), conducting interviews and participating in brainstorming meetings. The specialist for content is expected to meet frequently with colleagues both within Heinz College and across campus to develop advertising campaigns that align with priorities and advance the collective mission of the university.
• This position will also work closely with the Assistant Director of Marketing/Communications and Social Media Specialist.

Joining the CMU team opens the door to an array of exceptional benefits available to eligible employees.

Those employees who are benefits eligible have the opportunity to experience the full spectrum of advantages from comprehensive medical, prescription, dental, and vision insurance to an enticing retirement savings program offering a generous employer contribution. You can also unlock your potential with tuition benefits and take well-deserved breaks with ample paid time off and observed holidays. Finally, rest easy knowing you are covered by life and accidental death and disability insurance.

Other perks include a free Pittsburgh Regional Transit bus pass, our Family Concierge Team to help navigate childcare needs, fitness center access, and so much more!

For a comprehensive overview of the benefits that may be awaiting you, explore our Benefits page.

At Carnegie Mellon, we value the whole package when extending offers of employment. Beyond just credentials, we consider the role and responsibilities, your invaluable work experience, and the knowledge gained through education and training. We acknowledge and appreciate your unique skills and the diverse perspective you bring. Your journey with us is about more than just a job; it's about finding the perfect fit for your professional growth and personal aspirations.

Are you interested in an exciting opportunity with an exceptional organization?! Apply today!

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