Working/Functional Title Marketing Analyst Position Summary The Marketing Analyst for social media listening, social media, earned media and paid media plays a critical role in helping leaders and strategists understand performance, assess opportunities and risks and make data-driven decisions. The position is responsible for gathering data, ensuring data quality, analyzing performance, preparing reports and dashboards and providing insights to inform decisions and improve performance. The position partners with strategists to understand goals and tactics and helps determine the best metrics to evaluate performance and best approach to provide the needed insights. The position identifies opportunities to improve the efficiency and effectiveness of analytics effo