Strategic Marketing Specialist in Palatine, IL for Harper College

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Strategic Marketing Specialist

Overview Researches, plans and implements marketing strategies and tactics to position Harper College brand, grow enrollment and/or promote College events, programs and services. This includes working with and through college colleagues to optimize marketing and communication of programs and services and managing appropriate promotional efforts. Typically focuses on one or more specific markets or service lines.Characteristic Duties:Researches and analyzes demographic and psycho-demographic characteristics of our district as they relate to specific market(s) or service line(s).Anticipates educational or business unit (academic, foundation, conference center, community education, cultural arts, etc.) trends, match data with community needs a

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