Responsible for performing moderately complex work crafting, editing, and assisting with the dissemination of compelling content across various platforms, with a focus on health care, wellness, and the management of chronic conditions. Work is performed under moderate supervision. Direct report to the Content Marketing Manager.

The following statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all job responsibilities performed.

• Develop content for email marketing campaigns, health and wellness blog articles, social media posts, podcasts, vodcasts, digital and print magazines, marketing campaigns, patient education materials, polls, quizzes, video demonstrations, and recipes.
• Utilize tools such as WebMD Ignite Growth Platform and Eloqua to deploy targeted email campaigns.
• In collaboration with the social media team, manage organic and paid health and wellness content for social media channels, implementing strategies to increase brand visibility and foster community engagement, including versioning content for different platforms and audiences using Canva, Adobe Creative Suite and video and audio editing tools.
• Assist in the production process of podcast and vodcast episodes, ensuring content alignment with brand messaging and providing valuable insights to our audience; package podcasts and vodcasts for YouTube and social media.
• Collaborate with cross-functional teams to support the execution of marketing campaigns, including versioning content for consumer marketing, media relations, internal communications, external affairs, community health, population health, and social media initiatives.
• Develop and version content for various marketing and communication channels, optimizing content for search engine optimization to improve visibility and reach.
• Work closely with subject matter experts to ensure accuracy and relevance of content, incorporating expert insights to enhance the quality and credibility of our content offerings.
• Monitor and analyze content performance metrics, providing insights and recommendations to optimize content strategy and drive continuous improvement, including versioning content based on audience feedback and engagement.
• Establish and maintain collaborative relationships with all levels of leadership, staff and vendors.
• Perform all other duties as assigned.