The Associate Director of Athletics Marketing and Communications is directly responsible for the promotion and publication of VTSU Castleton’s 26 varsity athletic programs, and works to coordinate and administer sports public relations activities and programs for the university. This position will will provide leadership and administrative oversight for all aspects of an integrated marketing communication plan for VTSU athletics and recreation that aligns with the university’s marketing and communications plan. The successful candidate will provide support and resources to Sports Information personnel across all VTSU campuses, and is expected to coordinate and create relationships with local, regional and national media to further the mission of VTSU athletics.

ESSENTIAL DUTIES & RESPONSIBILITIES

- Manage all communications and media relations for intercollegiate sports on the VTSU Castleton campus.

- Oversee and manage the production of all VTSU Castleton event broadcasts live streamed to the Little East Conference Network.

- Supervise and coordinate game-day media operations and supervision of game-day staff, including statisticians for assigned sports.

- Develop and maintain positive working relationships with local, regional and national media covering the Athletics Department.

-Field and direct responses to interview requests from local and national media.

- Design, write and edit various communication materials, including media guides, press releases, game notes and sport-specific content for the department’s website.

- Coordinate, record, and edit videos to be used on the Athletics website, including generating short features and marketing promos.

- Monitor, facilitate and provide social media content for the Athletics Department.

- Participate in the planning and executing of social media marketing campaigns.

-Assist with hiring, training, supervising, and mentoring graduate assistants, interns, and student workers.

- Work collaboratively with department of Institutional Advancement staff on various projects and initiatives for all VTSU athletic programs, such as Homecoming and golf tournaments.

Bachelor’s degree in sports management, business management, marketing, communications, or other appropriate discipline, plus a minimum of 2-4 years of relevant experience in related field or a combination of education and experience from which comparable knowledge and skills are acquired.

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