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Greystar
Philadelphia, Pennsylvania
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Associate Director, Digital Marketing Technology
Location: Chicago, ILJob Description:Assists with administration and ongoing maintenance of Executive Educationâ™s marketing technology, including Marketo.Owns and maintains Executive Education data quality and data cleansing processes in Marketo, including both auto and manual updates.Manages the Marketo and Salesforce integration, resolving sync errors as necessary.Partners with the Senior Digital Marketing Systems Administrator to design, develop and maintain critical marketing metrics to enable data-driven decisions; prepares and presents regular program analytics to the marketing team and broader Executive Education team.Builds and maintains advanced/complex automation t
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