United States - Nationwide
St. Louis, Missouri
Washington, D.C.
United States - Nationwide
New Brunswick, New Jersey
Posted: 18-Nov-24
Location: United States - Nationwide
Type: Full Time
Salary: $70,000-$80,000
Additional Information:
Marketing & Engagement Specialist (Fully Remote)
Diversity Lab is looking for a motivated and resourceful individual to join our team as a Marketing & Engagement Specialist. The ideal candidate will be a proactive and concise communicator who enjoys supporting the development and execution of effective marketing and engagement initiatives. Working closely with our Head of Community & Engagement, you’ll help deliver key client communications and engagement strategies that further our clients’ goals and positively impact the legal profession.
In this role, you’ll support project-specific campaigns to increase awareness and engagement across client networks and the broader legal community. Responsibilities include managing and leveraging our social media and website platforms, coordinating email campaigns, creating marketing collateral, and assisting with event planning.
We’re seeking someone who thrives in a dynamic, fast-paced, team-oriented environment and is eager to grow their marketing skills. If this sounds like a fit for you, we’d love to hear from you. Send your resume to info@DiversityLab.com.
About Diversity Lab
Diversity Lab was founded in 2014 as an incubator for new and creative ideas aimed at boosting inclusion and equal opportunity in the legal profession. Our mission was to create a “laboratory” to pilot innovative experiments and collaborate with leading law firms and corporations to foster fair and equal access to advance in law.
Diversity Lab partners with 500+ law firms and legal departments across the country to design fair, equitable, and inclusive talent systems. By embedding structure, accountability, and transparency, our data-driven and behaviorally informed pilots ensure everyone has an equal opportunity to thrive and advance into leadership.
Check out our website to learn more about our innovative projects.
The Skills Needed to Be Effective in This Role
We don’t expect any one human to have every skill listed —if you bring some of these skills and are eager to learn, we encourage you to apply. This role requires frequent interaction with our team, external experts, and stakeholders, so strong interpersonal and communication skills and a positive, problem-solving approach are key. Here are the primary responsibilities and skills for this role:
Responsibilities
The person in this position will play an integral role in supporting Diversity Lab’s marketing strategy, including brand and project-based initiatives; the specific responsibilities of this role include:
Content and Campaign Support
- Maintain, create, and update marketing collateral for all Diversity Lab initiatives, ensuring consistency and alignment with our brand guidelines.
- Assist with creating, distributing, and optimizing Diversity Lab’s client newsletters.
- Help plan and execute client events and sponsorships to promote Diversity Lab’s initiatives.
- Support email campaigns across all Diversity Lab efforts, engaging clients and the broader legal community.
Digital Presence
- Draft and post content on social media platforms, engage with the online community and respond, when appropriate, to comments or messages.
- Update and maintain Diversity Lab’s websites, ensuring content is accurate, well-formatted, and aligned with brand standards.
- Troubleshoot website issues, including links, images, and content updates, to keep the site functioning smoothly.
Marketing Processes
- Help manage our contact database, HubSpot, to ensure accuracy and support client engagement and marketing efforts.
- Identify opportunities to streamline marketing workflows and document processes.
- Ensure high accuracy and consistency across all projects, supporting Diversity Lab’s standards of excellence.
Attributes & Skills
- 3-5 years of experience in marketing or communications within a law firm, legal department, legal technology company, or legal industry association, with a solid understanding of lawyers and engagement drivers for law firm and legal department audiences.
- Strong verbal and written communication skills, with the ability to create clear, concise, and professional messaging.
- Exceptional organizational skills with the ability to manage multiple projects and meet deadlines.
- Excellent client-relationship skills, demonstrating responsiveness and a collaborative, problem-solving approach.
- Flexibility and adaptability in fast-paced, evolving environments, with comfort in navigating change and iterative processes.
- Knowledge of current trends in social media and digital media platforms.
- Basic design knowledge, with experience creating marketing materials using tools like Canva.
- Proficiency in CRM software (HubSpot a plus) and social media platforms (LinkedIn).
- Comfortable with a variety of technologies, including Google Suite, Microsoft Office, Zoom, and PowerPoint; ability to quickly learn new software.
- Experience or familiarity with diversity, equity, and inclusion efforts and/or talent practices in the legal field preferred.
Location Details
- The job format is full-time remote work; reliable internet and phone service are required.
- Applicants will be fully considered regardless of their location within the United States; however, the following locations, where other teammates are located, are preferred: Boston; Chicago; Dallas; New York City, New Jersey, San Francisco Bay Area, Houston, DC/Baltimore, or Miami. You will be asked to travel within the U.S., likely 4-6 times per year.
Benefits
The Company offers a 401(k) program featuring a 4% employer match, as well as a basic life insurance policy with a $50,000 benefit for which the premium is paid by the Company. Employees are additionally entitled to participate in group health and dental insurance policies. For benefit plans administered through the company, Diversity Lab covers 15% of health plan premiums for employees and dependents and 50% of dental plan premiums for employees and dependents. The Company also offers an annual Health and Benefits Stipend of $1,200 that employees may use at their discretion for expenses, including health insurance costs. The remaining premium costs for the company’s plans and any other insurance costs outside of the company's plans are the responsibility of the employee.
Employees are entitled to contribute pre-tax to Health FSA, Dependent Care FSA, and/or Health Savings Account, subject to federal rules and regulations. Contributions to a Health FSA, Dependent Care FSA, and/or Health Savings Account are 100% the responsibility of the employee.
Regular, full-time Diversity Lab employees accrue three weeks of paid vacation per year. Employees who have been with the company for three years or more accrue an additional week of paid vacation time per year. The company offers employees eight days (64 hours) of paid Sick and Safe Time per year and observes 11 paid holidays.
Diversity Lab may provide additional paid time off at its discretion. This time off is decided upon each year; it is not an annual benefit. In 2025, in addition to the vacation policy, Diversity Lab will provide two paid office closures, one in the summer (August 25-29) and one in the winter (December 24 - January 2, 2026).
To support our team members’ ongoing growth and development, Diversity Lab provides each team member with an annual professional development allowance. Additionally, through our current wellness perk, employees may seek reimbursement of up to $100 every other month for wellness services, such as massages and gym memberships. Diversity Lab institutes “perks” at its discretion, and they may be changed or discontinued at any time.
We hope you decide to apply. Send your resume to info@DiversityLab.com.