Reporting to an Ohio State Online marketing leader and serving as a leader and expert on their assigned online programs/certificates, the Online Marketing Manager will lead and manage all marketing strategy, asset development, plan development and execution, budget, performance analytics, and collaboration with other functions and colleges related to their programs.

The Online Marketing Manager will need to be an experienced marketer able to find the right marketing mix and tools across all channels (search, social, organic, email, third party, influencer) to drive leads/inquiries/prospective student interest for online programs. The OMM will leverage their knowledge, and seek out market research, to craft campaigns and assets that attract the right audience in a cost-efficient manner. This will include writing copy, drafting emails, creating content, ensuring web pages are optimized for content and SEO, analyzing campaign performance for both lead generation and student enrollment and finding third-party media suppliers.

This person will have a thorough understanding of marketing concepts to implement a successful, student growth strategy for their programs. As part of this, the OMM will collaborate with college faculty, staff, and partners to better understand the target audience. The OMM will partner with an agency and vendors across the marketing mix that has been aligned within their marketing plan. Collaboration cross-functionally will occur on a regular basis to get real-time feedback on their lead generation efforts.

The Online Marketing Manager will have both an eye for detail as well as the ability to seek out new marketing channels and test new marketing tactics. The OMM will manage potentially large marketing budgets and ensure that the budget is properly handled and delivered within a fiscal year. The OMM will report on key metrics both internally and externally. It will be critical for this person to constantly be looking for whats next for testing new ideas and optimizing existing work.