The CRM and Email Marketing Manager is responsible for the development, execution and measurement of our CRM and Email Marketing efforts. This role will leverage data-driven analytics to develop and implement strategies and journeys to drive acquisition and retention of our core consumer segments. They will partner on our capabilities and processes to deliver personalized campaigns across touchpoints of the consumer, customer and patient experience.Essential Duties:Drive strategy, execution, and performance of consumer/customer engagement for CRM marketing program, including acquisition, activation, and retention.Develop and execute CRM and email marketing roadmap, segmentation, and content planning across consumer and audience segments.Manage