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The University of North Carolina at Charlotte
Charlotte, North Carolina
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Director of Marketing and Fulfillment Health Plan
JOB SUMMARYDirector Marketing & Fulfillment Health Plan plans, directs, and coordinates marketing and fulfillment functions for the health plan of Baylor Scott and White Health (BSWH), including, marketing and brand strategy, digital marketing, member-facing communications, and other member fulfillment programs. Develops and implements marketing plans to achieve annual and long-term membership goals of the health plan. Advances the BSWHP brand, visual identity, and its promise to members through the development of advertising, marketing, communication, and fulfillment tactics for all lines of business, including Medicare, Medicaid, Group Co
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