As the Program Manager of Medicare Advantage Marketing, you
will provide tactical support for implementing innovative marketing strategies
and plans for New Century Health Plan’s Medicare Advantage Growth Office. This position
will play a key role in supporting the launch and growth of the new UCLA Health
Medicare Advantage Plans. You will:
Develop,
maintain, and produce marketing assets, and coordinate targeted campaigns
and communications for prospects and members.
Collaborate
with internal and external resources to manage creative and media
services, write and edit content, and execute website updates.
Ensure
all marketing assets comply with CMS marketing guidelines and
requirements. Route materials through Compliance, regulatory, and CMS
approval processes.
Partner
with UCLA Health Marketing & Communications Office, agencies, and
vendors to create effective marketing solutions.
Oversee
the review and approval process for all prospect, member, and
provider-facing communication materials.
Salary Range: $76,200-$158,800/annually
Qualifications
We are seeking a detail-oriented and self-directed individual
with:
A Bachelor’s degree in a related field or
combination of equivalent experience, education, and training
Five or more years of progressively responsible
and directly related work experience, required
Healthcare Marketing experience is highly
desired
Experience in Medicare Advantage marketing, a
plus
In-depth knowledge of
concepts, principles and methods of developing and executing promotional
marketing strategies
Comprehensive knowledge of
presentation development, and the ability to communicate complex ideas in
a simple and understandable fashion
Works confidently and
competently in a matrix environment with multiple stakeholders and clients
Strong communication
skills, both verbal and written, to communicate effectively at all levels
of the organization
Experience translating short
and long range business plans to internal subject matter experts to aid
them in assembling strategic marketing plans
Ability to recognize and
resolve conflicts through collaboration, communication and customer
(patient and physician) advocacy
Provide input to market
research, including competitive benchmarking and audience studies used to
inform decisions regarding customer targeting
Strong relationship building and bridging
competencies
At UCLA Health, you can help heal humankind, one patient at a time by improving health, alleviating suffering and delivering acts of kindness. As you do, you’ll achieve great things in your life and your career. We’re a world-class health organization with four hospitals consistently recognized among the nation’s very best as well as an internationally-renowned medical school, primary and specialty care clinics and much more. Within our dynamic, innovative and growing organization, you’ll find exceptional opportunities to make the most of your abilities in a supportive, empowering and inclusive environment. If you embrace our values of Integrity, Compassion, Respect, Teamwork, Excellence and Discovery we invite you to see all you can accomplish at UCLA Health.