Chief University Communication & Marketing Officer
The University of North Carolina at Asheville
Application
Details
Posted: 29-Jan-25
Location: Asheville, North Carolina
Internal Number: 7941
UNC Overview :
Located in the Blue Ridge Mountains in Western North Carolina, UNC Asheville is the designated public liberal arts campus in the University of North Carolina system. UNC Asheville is nationally known for the quality of our student-centered teaching, mentoring of undergraduates in research, interdisciplinary learning, and striving to be an inclusive campus community. UNC Asheville is committed to promoting diversity and a work environment that encourages knowledge of, respect for, and the ability to engage with those of other cultures or backgrounds. Staff members are encouraged to take an active role to engage in the institution's efforts in promoting diversity and inclusion throughout the workplace. The successful candidate is expected to foster an inclusive work culture where uniqueness of beliefs, backgrounds, talents, capabilities and ways of living are respected and welcomed. Women, traditionally under-represented minorities, and people with disabilities are encouraged to apply.
Classification Title : Chief University Communication and Marketing Officer
Department: Communication & Marketing
Full-Time/Part-Time: Full-Time
Months per Year: 12 Months
Position Summary :
The Chief Communication and Marketing Officer (CCMO) serves as the strategic leader for developing and executing an integrated marketing communications approach that elevates UNC Asheville's reputation, strengthens its brand, and drives engagement with key audiences. Reporting directly to the Chancellor and serving as a member of the senior leadership team, the CCMO will collaborate across departments to create cohesive and impactful communication and marketing strategies that align with the University's mission and goals.
This role oversees all facets of communication and marketing, including media and public relations, branding, digital strategy, social media, executive and leadership communications, reputation management, and crisis communications. The CCMO is also responsible for advancing key institutional priorities through innovative strategies in content development, advertising, and audience engagement across multiple channels.
As the University spokesperson, the CCMO will proactively manage UNC Asheville's narrative, fostering trust and transparency with both internal and external stakeholders. This leader will both contribute to high-quality deliverables while empowering and supervising a talented team, ensuring the consistent implementation of integrated strategies that drive measurable outcomes while positioning the University as a leader in higher education.
Minimum Education/Experience/Skill :
Master's degree and 6-8 years of progressively responsible experience in communication and marketing. Prior experience in higher education.
Preferred Education/Experience/Skill :
Master's degree in communications, public relations, marketing, business administration, journalism or related field and a minimum of five years of supervisory experience in communication and marketing, preferably in a higher education setting.
Demonstrated experience in writing and editing for a wide variety of publications, including speeches, executive and leadership messaging, and University-wide print, digital and web-based communications.
Experience in strengthening institutional reputation and image with primary audiences on a local, national and global level.
A highly collaborative approach that supports key operational areas through data-driven, results-oriented efforts impacting strategic revenue drivers.
Quick Link for Positing: 7941
EO/AA/ADA Employer:
This position will supervise the university Communication and Marketing team.
About The University of North Carolina at Asheville
As the only dedicated liberal arts institution in the University of North Carolina system, UNC Asheville kindles learning by offering students an intellectually rigorous education that builds critical thinking and workforce skills to last a lifetime. Small class size, award-winning faculty and a nationally acclaimed undergraduate research program foster innovation as well as recognition.The cornerstone of a liberal arts education is the ability to explore the connections between many different subjects as well as the options available. So learning here expands well beyond the classroom walls. Focusing on undergraduate studies, we help students dig into learning, whether they participate in faculty-mentored research projects, undertake career-related internships, study abroad, or join service projects aimed at improving the quality of life at home and around the world. We encourage everyone to seek challenges, seize opportunities and become a doer as well as a thinker.At UNC Asheville, we’ve created an environment for exploring the world as well as more than 30 different majors. About 3,900 undergraduate students and about 330 full- and part-time faculty bring the campus alive with ...a genuine hunger to understand and contribute to the human experience. Amid the culturally rich setting of Asheville, North Carolina, in the Blue Ridge Mountains, it’s all designed to spark a lifelong quest to know more — a fire that will grow brighter in the future.