Mayo Performing Arts Center, a 1300-seat non-profit performing arts center in Morristown, seeks a candidate to assist with all areas of the theatre’s digital marketing, including social media content and engagement, data analysis and advertising.
This is a great opportunity for a creative and enthusiastic individual with a passion for the arts, familiarity with digital advertising and social platforms, and an interest in data and trends.
As an essential member of the Marketing team, you will assist with implementing an overall social media content and digital communications strategy to support ticket sales and marketing efforts, build engagement and promote MPAC’s institutional branding and mission.
Please note: This is an on-site, full-time position.
Specific areas of responsibility include:
Social Media and Content Creation
Develop creative social media content for platforms including Facebook, Instagram, YouTube and LinkedIn to promote our events and initiatives, grow our following and engage our audiences
Maintain organized social content calendar using Airtable
Collaborate with all departments to capture institutional content and develop creative storytelling campaigns for social media channels
Engage with our online community and build relationships by responding to comments, messages, and mentions in a timely and professional manner
Write compelling social media copy for posts aimed at boosting engagement, promoting our mission, and developing relationships with our social media followers
Coordinate and implement on-site content capture and social posting at key MPAC events, at times in evenings or on weekends
Identify digital outreach opportunities for upcoming shows, including promotions and influencer partnerships
Design graphics for social media, email and digital advertising utilizing both existing templates and original content
Produce video content for social media, advertising and in-house purposes
Share content from MPAC artists, partners and patrons as appropriate
Digital Advertising and Analytics
Develop and implement multi-channel advertising campaigns across platforms such as Google Ads, Facebook, Instagram, Spotify and local partner sites
Utilize MPAC’s CRM system (Tessitura) and digital platforms to develop target audiences
Track campaign performance through UTM links and available analytics tools
Track and analyze social media and website metrics to compile monthly reports on engagement, conversions, & growth and deliver actionable insights to inform future strategy
Assist with SEO efforts on our Wordpress platform
Responsibilities will include other duties as required by the department.
Desired Qualifications and Requirements:
Bachelor’s degree and 1-2 years related work or internship experience
A creative mind and the ability to generate engaging, interesting content consistent with MPAC’s brand identity and strategic goals
Curiosity about trends and using analytics to inform strategic decision-making
Familiarity with social media platforms including Facebook, Instagram, LinkedIn and YouTube
Familiarity with Google Analytics, Google AdWords, Meta Business Manager
Basic graphic design skills in Adobe Creative Suite and Canva
Basic video production skills in iMovie, Adobe and/or Final C
Excellent communication, project management and organizational skills
Self-motivated, with the ability to thrive in a fast-paced environment and juggle multiple priorities
Ability to work on select weekday evenings and weekends as required
Employees may be asked to use a personal cell phone in order to access authenticator apps and related software necessary for work credentials/multi-factor authentication (MFA) as well as social media posting
Please send resume and cover letter to Marketing Director, Jean Leonard, jleonard@mayoarts.org
We believe MPAC is a better organization when we encourage and promote open-minded thinking and honest dialogue. The more inclusive we are, the better we are. MPAC utilizes the Arts as a catalyst for cross-cultural collaborations that celebrate and embrace our community’s rich diversity.
At MPAC, we strive for:
•Diversity, Equity, Inclusion and Accessibility in our workforce, volunteers, programming and patrons.
•A culture of respect for all, regardless of background, means or any identity based differences.
•Community engagement and an awareness that our actions have the power to tell stories and amplify voices.
Mayo Performing Arts Center, a 501(c) (3) nonprofit performing arts organization, presents a wide range of programs that entertain, enrich and educate the diverse population of the region and enhance the economic vitality of Northern New Jersey.