Director of Marketing, Carl H. Lindner College of Business, Hybrid
University of Cincinnati
Application
Details
Posted: 04-Mar-25
Location: Cincinnati, Ohio
Internal Number: 98412-en_US
Current UC employees must apply internally via SuccessFactors
Founded in 1819, the University of Cincinnati ranks among the nation?s best urban public research universities. Home to 53,235 students, more than 11,000 faculty and staff and 350,000+ living alumni, UC combines a Top 35 public research university with a physical setting The New York Times calls ?the most ambitious campus design program in the country.?
With the launch of Next Lives Here, the Cincinnati Innovation District, a $100 million JobsOhio investment, three straight years of record enrollment, worldwide leadership in cooperative education, a dynamic academic health center and entry into the Big 12 Conference, UC?s momentum has never been stronger. UC?s annual budget stands at $1.85 billion, and its endowment totals nearly $1.8 billion.
ABOUT THE CARL H. LINDNER COLLEGE OF BUSINESS
The Carl H. Lindner College of Business empowers business problem solvers to tackle the world?s challenges. We fuel professional growth through our distinctive combination of academic and hands-on experiences: our problem-solving mindset, cooperative education, flexible pathways, engaging community and vibrant, urban setting. We enable transformation by being:
? Student Focused: We fuel student success, developing problem-solving capabilities to enhance our world, energize professional careers and foster lifelong learning.
? Thought Leader Driven: We nurture impactful thought leadership, creating knowledge that pushes academic fields forward, inspires learning and informs practice.
? Partner Powered: We provide a vibrant hub for expertise, talent and learning, forging valued partnerships that ensure our alumni, employers, city and institution thrive. As a leading co-op business school, Lindner is the go-to source for business problem solvers.
Job Overview
The Marketing Communications team at the Carl H. Lindner College of Business implements best-in-class marketing strategies and tactics to position the college as a leading co-op business school that empowers business problem solving. We tell the Lindner College of Business story ? and it?s a great one. In collaboration with partners across Lindner and UC, our team develops college-branded material that can be used to recruit future students, engage alumni, donors and strategic partners, and inform relevant audiences about college happenings and the success stories of our students, faculty, staff and alumni.
The Director of Marketing position will oversee the full marketing and communications activity of all Lindner College of Business strategic initiatives, work closely with the Lindner leadership, and manage a dynamic, high performing team. This position will have the option of a hybrid work schedule (3 days in the office/2 days work from home) for those with a residence within OH/IN/KY following 90 days of training. Residence must be in the tri-state area within reasonable distance to UC Main Campus to have ability to report to campus as required. Remote work arrangements are subject to change in accordance with university policies.
Essential Functions
? Oversee the development and implementation of marketing, strategy, activity, direction, and operations of the communication, advertising, lead-generation, and recruitment functions of the college.
? Lead marketing and communications constituents to develop and implement a branding strategy that incorporates the overall vision, mission, goals and strategic plan of the college.
? Develop and implement a comprehensive and multi-channel marketing structure with the goal of increasing student enrollments and revenue, while positively shaping Lindner?s brand identify, profile, and visibility within local, national, and international markets.
? Oversee brand control in alignment with UC and Lindner brand standards.
? Manage internal and external public relations, including local and national media.
? Act as a strategic advisor to college departments to ensure alignment with brand, marketing strategy, process, management of marketing tools/resources, and Lindner?s mission.
? Strategize with college leaders to further develop and implement a marketing strategy for improving national reputation for Lindner programs and rankings.
? Manage selected vendors by negotiating contracts, ensuring financial process/payment, and executing and receiving deliverables.
? Manage department?s strategic initiatives budget and operating expenditures including multi-year projections.
? Create and implement interdepartmental processes and procedures that increase productivity and improve outcomes, including metrics to measure impact and value.
? Provide direct supervision to department team members (hiring, performance evaluations, disciplinary actions, mentoring, etc.).
? Supervise the content and design of print publications, websites, social media, environmental branding, etc. to maintain design standards and to ensure strategic objectives are met.
? Oversee day-to-day operations of team through managing production timelines, costs and staff assignments.
? Provide creative direction to team members and college units as needed to support events.
? Perform related duties based on departmental need. This job description can be changed at any time.
Required Education
Bachelor?s Degree
Required Experience
Seven (7) years of relevant experience.
Additional Qualifications Considered
Three (3) years of experience supervising teams, with a strong track record of leadership, mentorship, and strategic project management.
Evidence of developing and maintaining positive relationships and partnerships.
Experience working with or for higher learning institutions.
Application Process
Please submit an online application and attach the following documents:
Resume
Cover letter
List of 3 references. References will be checked for finalist.
Physical Requirements/Work Environment
Office environment/no specific unusual physical or environmental demands.
Compensation and Benefits
UC offers a wide array of complementary and affordable benefit options, to meet the financial, educational, health, and wellness needs of you and your family. Eligibility varies by position and FTE.
Competitive salary range dependent on the candidate's experience.
Comprehensive insurance plans including medical, dental, vision, and prescription coverage.
Flexible spending accounts and an award-winning employee wellness program, plus an employee assistance program.
Financial security via our life and long-term disability insurance, accident and illness insurance, and retirement savings plans.
Generous paid time off work options including vacation, sick leave, annual holidays, and winter season days in addition to paid parental leave.
Tuition remission is available for employees and their eligible dependents.
Enjoy discounts for on and off-campus activities and services.
As a UC employee, and an employee of an Ohio public institution, if hired you will not contribute to the federal Social Security system, other than contributions to Medicare. Instead, UC employees have the option to contribute to a state retirement plan (OPERS, STRS) or an alternative retirement plan (ARP).
HISTORY IN BRIEF - The University of Cincinnati is a public urban serving research institution that was founded in 1819 and today is one of the country’s largest universities offering more than 350 academic programs to more than 44,000 students. UC has many top ranked programs in areas such as Music and Arts, Medical and Human-Services, Criminal Justice and more. Located in an urban setting, UC is close to the heart of Cincinnati and allows easy access for students to enjoy all that the city offers. UC is also the alma mater of many notables such as President William Howard Taft; Albert Sabin, developer of the oral polio vaccine; Astronaut Neil Armstrong and Mary Weinberg, 2008 Olympic gold medalist. UC is classified as a Research University (Very High Research Activity) by the Carnegie Commission and is ranked as one of America’s top 35 public research universities by the National Science Foundation. UC jumped 17 spots in the U.S. News & World Report rankings in the past two years alone. In addition to being named a “green university” by Princeton Review, UC has been named one of the world’s most beautiful campuses by Forbes and Delta Sky magazines. Learn more at www.uc.edu.MISSIO...N STATEMENT - The University of Cincinnati serves the people of Ohio, the nation, and the world as a premier, public, urban research university dedicated to undergraduate, graduate, and professional education, experience-based learning, and research. We are committed to excellence and diversity in our students, faculty, staff, and all of our activities. We provide an inclusive environment where innovation and freedom of intellectual inquiry flourish. Through scholarship, service, partnerships, and leadership, we create opportunity, develop educated and engaged citizens, enhance the economy and enrich our University, city, state and global community.