Associate Director, Email Marketing in Chicago, IL for University of Chicago (UC)

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Associate Director, Email Marketing

Location: Chicago, ILJob Description:Leads and executes an email strategy for Boothâ™s general business audience taking into consideration best practices, personalization, segmentation, and A/B testing.Champions continuous advancement of email marketing automation features and evangelizes the benefits to the marketing department and partners.Plans, designs, and deploys targeted email marketing campaigns that align with institutional goals and marketing objectives.Segments and manages email lists, ensuring accurate targeting and personalized communication based on user demographics, preferences and behavior.Works proactively to cross-promote across other digital channels and maximize engagement with key audiences.Ensures all

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