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Associate Director, Growth Marketing
Location: Chicago, ILJob Description:Designs and executes integrated, data-driven marketing campaigns to achieve enrollment and revenue goals for custom programs, group enrollment, and open enrollment.Develops and executes targeted marketing strategies to promote group enrollment and custom programs, showcasing their value to B2B clients.Collaborates with business development and enrollment teams to create tailored marketing assets that drive pipeline growth.Works closely with the enrollment team to align marketing efforts with sales goals, ensuring seamless execution and communication.Manages inbound and outbound marketing channels, including email, direct mail, in-house channels, social, and paid media, ensuring alignment with bus
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