The University of Maryland, Baltimore (UMB) Student Affairs has an opportunity for a Student Marketing Specialist or Senior Student Marketing Specialist (Marketing Specialist or Sr. Marketing Specialist). UMB Student Affairs is committed to providing essential co-curricular and interprofessional support services, resources, and information to support the success of students. This position leads communication and marketing efforts within UMB Student Affairs to effectively communicate services, programs, events, and other initiatives to various audiences, with an emphasis on students. This position develops, manages, executes, and assesses communication and marketing plans. The Student Marketing Specialist or Senior Specialist collaborates with departments/areas within UMB Student Affairs, UMB Schools/Programs, and other campus partners to effectively communicate, market, and promote opportunities and initiatives to UMB students and other stakeholders. The selected candidate resolves issues and significant matters on behalf of the Chief Student Affairs Officer/Vice President by utilizing independent judgment, discretion, creativity, and analytical thinking. The selected candidate's title will be dependent on their experience and education.

The University of Maryland, Baltimore (UMB) is Maryland's public health, law, and human services university. Six professional schools and the interdisciplinary Graduate School confer the majority of health care, human services, and law professional degrees in Maryland each year. Our goal is to support the University's mission of education, research, clinical care, and public service by amplifying UMB's voice as a thought and action leader, and to enhance goodwill in the communities and people with whom we engage. UMB is a public university and constituent institution of the University System of Maryland.

Benefits Information
UMB offers a comprehensive benefits package that prioritizes wellness, work/life balance, and professional development, along with additional exciting perks that employees can take advantage of. This position participates in a retirement program (pension or optional retirement plan/ORP) that must be selected and is effective on your date of hire. Exempt regular staff receive a generous PAID leave package that includes over 4 weeks of vacation accrued each year, 16 paid holidays, 3 personal leave, unlimited accrual of sick time, and comprehensive health insurance; professional learning and development programs; tuition remission for employees and their dependents at any University System of Maryland school; and flexible work schedules and teleworking options (if applicable per job).

UMB is a public university and constituent institution of the University System of Maryland. All employees are expected to work primarily physically within the State of Maryland.

Primary Duties
Student Marketing Specialist

• Manages and executes engaging strategic communication and marketing plans for UMB Student Affairs for student-facing services, programs, events, and initiatives. Develops and supports UMB Student Affairs marketing and communications efforts across a multifaceted marketing plan, which includes publications, social media, and web content creation/management.
• Assist in the development and implementation of marketing strategies for large-scale initiatives, including Fall Kick-Off, the centralized New Student Orientation, and university-wide student surveys.
• Identify communication and marketing needs and goals and develop and execute effective marketing strategies to achieve those goals. Define desired outcomes and deadlines.
• Maintain operational effectiveness within the marketing function to ensure project specifications and defined outcomes are met.
• Independently administer programs, processes, projects, and resources.
• Maintain the UMB Student Affairs email marketing system and other communication tools, which includes developing e-newsletters (e.g., Campus Life Weekly), announcements, and invitations, as well as other email communications based on need. Make recommendations on the best use of current email marketing through maintaining and reviewing analytics.
• Assist with social media efforts, including creating and publishing content, moderating accounts, and evaluating new social media outlets.
• Manage production and distribution of marketing materials, including brochures and flyers, with students serving as the primary audience. Partners with departments/areas within UMB Student Affairs, UMB Schools/Programs, and other campus partners to effectively communicate opportunities and initiatives to students and other stakeholders.
• Generate communications and marketing-related proposals annual reports, and other documents to promote UMB Student Affairs programming, initiatives, resources, and other student services. Negotiate terms and conditions with some latitude.
• Track metrics associated with communication and marketing programs and initiatives. Collaborates with departments/areas within UMB Student Affairs, UMB Schools/Programs, and other campus partners to establish key performance indicators (KPIs) and utilize tools (e.g., Analytics, Tableau, custom dashboards) to monitor student engagement, satisfaction, and other outcomes.
• Research, write, edit, and summarize content for inclusion in marketing materials for distribution and the web.
• Assist with general administrative and finance functions, including management of a communications and marketing budget.
• Perform other duties as assigned.

Senior Student Marketing Specialist

• Recommends and implements strategies to achieve marketing goals for UMB Student Affairs, including its departments, programming, initiatives, resources, services, and facilities. Leads collaborative marketing efforts for large-scale initiatives, including the Fall Kick-Off, the centralized New Student Orientation, and university-wide student surveys.
• Independently manages or administers programs, processes, projects, or resources.
• Performs market research projects to improve current or future efforts.
• Prepares, manages, and executes student communications, e-newsletters (e.g., Campus Life Weekly), press releases, and marketing information for media and communication distribution. Ensures the image of UMB Student Affairs, including departments and initiatives, are positively maintained.
• Produces informational items such as brochures, direct mail, flyers, e-boards, social media posts, and other means of advertising to promote UMB Student Affairs departments, programming, initiatives, facilities, and services. Consults with students and University partners to ensure communication and marketing efforts meet the intended outcomes.
• Researches and creates novel approaches to market and communicate UMB Student Affairs special events, services, or initiatives. Identifies needs and develop communication strategies with marketing specifications including defined outcomes and deadlines.
• Coordinates operational effectiveness within the marketing function to ensure projects specifications and defined outcomes are met.
• Generates communications and marketing related proposals, annual reports, and other documents to promote UMB Student Affairs programming, initiatives, resources, and other student services. Independently develop and manage projects and initiatives with guidance from the Chief Student Affairs Officer/Vice President as needed.
• Maintains a database or other records of projects. Develops and applies graphic and brand standards for use in marketing and communications in compliance with university standards.
• Track metrics associated with communication and marketing programs and initiatives. Collaborates with departments/areas within UMB Student Affairs, UMB Schools/Programs, and other campus partners to establish key performance indicators (KPIs) and utilize tools (e.g., Analytics, Tableau, custom dashboards) to monitor student engagement, satisfaction, and other outcomes.
• Performs administrative duties as needed, which includes monitoring and developing web content for UMB Student Affairs websites in collaboration with staff within each department/area.
• Manages a communications and marketing budget.
• Performs other duties as assigned.

Student Marketing Specialist
Education: Bachelor's degree. Degree in marketing, advertising, graphic design, communications, journalism, business, or related field of study is preferred.
Experience: Two (2) years of experience in marketing, communications, public or client relations, preferably within a higher education setting.
Other: Except for qualifications established by law, additional related experience and formal education in which one has gained the knowledge, skills, and abilities required for full performance of the work of the job class may be substituted for the education or experience requirement on a year-for-year basis with 30 undergraduate college credits being equivalent to one year of related experience. In instances where specific education and/or experience is required only directly related education and/or experience may be substituted.

Senior Student Marketing Specialist
Education: Bachelor's degree. Degree in marketing, advertising, graphic design, communications, journalism, or related field of study is preferred. Master's degree preferred.
Experience: Three (3) years of experience in marketing, public relations, communications, or media, public or client relations, preferably within a higher education setting.
Other: Except for qualifications established by law, additional related experience and formal education in which one has gained the knowledge, skills, and abilities required for full performance of the work of the job class may be substituted for the education or experience requirement on a year-for-year basis with 30 undergraduate college credits being equivalent to one year of related experience. In instances where specific education and/or experience is required only directly related education and/or experience may be substituted.

Knowledge, Skills, and Abilities
Knowledge of position requirements. Knowledge of all applicable requirements, regulations, and laws. Skill in effective use of applicable technology/systems including content management software systems for web management, email management systems, Adobe Creative Suite (InDesign, Photoshop, & Illustrator), and Canva. Familiarity with the latest trends, including AI application knowledge, technologies, methodologies, and social media platforms. Ability to manage multiple projects, set priorities, and meet deadlines. Ability to effectively communicate thoughts, ideas, and information to diverse audiences. Ability to work cooperatively with others and independently. Ability to demonstrate, understand, apply, and adhere to the UMB Core Values of Respect and Integrity, Well-being and Sustainability, Equity and Justice, and Innovation and Discovery.

Hiring Range (Marketing Specialist): $65,000 - 73,000, commensurate with education and experience.

Hiring Range (Marketing Senior Specialist): $70,000 - $79,000, commensurate with education and experience.

UMB is committed to cultivating a diverse and inclusive workforce and is proud to be an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, ancestry or national origin, sex, pregnancy or related conditions, sexual orientation, gender identity or expression, genetic information, physical or mental disability, marital status, protected veteran's status, or any other legally protected classification.

If you anticipate needing a reasonable accommodation for a disability under the Americans With Disabilities Act (ADA), during any part of the employment process, please submit a UMB Job Applicant Accommodation Request. You may also contact HRDiversity@umaryland.edu. Please note that only inquiries concerning an ADA request for reasonable accommodation will be responded to from this email address.

The University of Maryland, Baltimore prohibits sex discrimination in any education program or activity that it operates. Individuals may report concerns or questions to the Title IX Coordinator. Read the UMB Notice of Non-Discrimination for more information.