The Marketing Specialist provides essential support for the execution and coordination of marketing activities across both Business-to-Business (B2B) and Direct-to-Consumer (D2C) channels. Reporting to the B2B Marketing Manager, this role assists in the implementation of paid media campaigns, content amplification efforts, and various administrative and logistical tasks to help drive brand awareness and lead/patient generation for ADSG | Edgepark initiatives in Ostomy, Diabetes, Breast Pump, and Urology. This role supports both the B2B and D2C Marketing Managers, providing a centralized point of coordination.Responsibilities:Assist in the execution of marketing campaigns across various B2B and D2C channels, as directed by the B2B and D2C Marketing