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Product Manager, Marketing Technology Strategy and Optimization
Edgepark is seeking a customer-obsessed Product Owner, Marketing Technologies to lead the strategy, execution, and optimization of digital tools that support acquisition, engagement, and nurturing across both DTC and B2B healthcare customer journeys. This individual will be responsible for owning the marketing technology stack- anchored in Salesforce Marketing Cloud- and ensuring it integrates seamlessly with other digital experiences.ResponsibilitiesOwn the digital marketing product vision and roadmap, aligning with customer needs, business objectives, and stakeholder priorities across DTC and B2B customer segments.Lead requirements gathering efforts by collaborating with marketing, sales, and data teams to understand business goals and
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